Head Of Marketing

Hirehoot; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A dynamic financial services startup in London is searching for a Marketing Director to lead global brand strategy and marketing initiatives. The successful candidate will have over 6 years of experience in high-growth tech environments and a proven track record in storytelling and market launches. This role offers competitive compensation and benefits in a hybrid work model.

Benefits

Competitive compensation

Generous equity package

Full private healthcare

Wellness benefits

Qualifications

• 6+ years leading brand and marketing in high-growth tech or fintech across multiple regions.
• Portfolio demonstrating world-class storytelling—from viral videos to long-form thought leadership.
• Exceptional written and verbal communication skills.

Responsibilities

• Define Aspora’s voice, visual identity, and positioning across regions.
• Develop end-to-end go-to-market plans.
• Transform complex financial products into engaging narratives.

Skills

Marketing Analytics

Brand Management

Strategic Planning

Social Media Marketing

Communication Strategy

Marketing Leadership

Tools

GA

Looker

Amplitude

Job description

Marketing Analytics, Brand Management, Strategic Planning, Social Media Marketing, Communication Strategy, Marketing Leadership

Employment Type: Full Time

Locations to Work: Hybrid | London, UK

Not Available

Position Roles: Marketing Director, Senior Marketing Manager

Who you are

Previously known as Vance, Aspora offers cross-border financial services for communities, with a focus on the Indian diaspora living outside their home countries. With 250,000 non-resident Indian (NRI) users actively engaging with Aspora, the startup has expanded to several countries.

What the job involves

• Global Brand Strategy – Define Aspora’s voice, visual identity, and positioning across regions, allowing for local adaptation.
• Product & Geography Launches – Develop end-to-end go-to-market plans that generate explosive awareness in the first week and sustain growth.
• Integrated Campaigns – Combine paid, owned, earned, and experiential marketing into a cohesive calendar; measure share-of-voice, CAC, and other KPIs.
• Content & Storytelling Engine – Transform complex financial products into engaging narratives, thought leadership, and social moments.
• Creative & Production – Manage in-house teams and external agencies to produce impactful assets.
• Influencer & Community Programs – Activate diaspora creators, ambassadors, and customers to promote Aspora authentically.
• Team Building – Recruit, mentor, and inspire a small, dynamic team across brand, growth, and communications.

Additional Requirements

• 6+ years leading brand and marketing in high-growth tech or fintech across multiple regions.
• Proven success in launching culture-hacking initiatives (examples preferred).
• Portfolio demonstrating world-class storytelling—from viral videos to long-form thought leadership.
• Mastery of funnel analytics, attribution, and experimentation; proficiency in GA, Looker, Amplitude, or similar tools.
• Experience managing agencies, creators, and in-house creative teams.
• Exceptional written and verbal communication skills, capable of simplifying complex regulatory language.
• Startup mindset: proactive, adaptable to ambiguity, and hands-on attitude.

Benefits include:

• Competitive compensation
• Generous equity package
• Full private healthcare
• Wellness benefits