Head of Marketing

The Conduit Holdco Ltd; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in London is seeking a mission-driven Head of Marketing to lead growth strategies. This pivotal role involves executing customer acquisition across memberships and events, leveraging creativity and data-driven decisions while collaborating across teams to boost engagement.

Qualifications

• 7-10 years in marketing leadership roles, preferably in purpose-driven environments.
• Experience in building and executing performance marketing strategies.
• Strong grasp of growth marketing tools and technologies.

Responsibilities

• Own and execute customer acquisition strategies across all Conduit products.
• Lead organic social growth strategies across various platforms.
• Manage or directly execute SEO/SEM/CPC strategies.

Skills

Project Management

Analytics

Digital Marketing

Creativity

Social Impact Knowledge

Tools

CRM

Analytics Platforms

Ad Managers

AI Tools

Job description

Social network you want to login/join with:

The Conduit serves as a home for people
passionate about achieving positive social, environmental and economic change.
Our community shares our belief that world’s most pressing problems are better
understood as opportunities waiting for entrepreneurial solutions. The
Conduit’s mission is to convene a collaborative community that scales and
accelerates solutions to the world’s greatest challenges and provide its
community with a physical home, with industry leading sustainable and ethical
hospitality, where creativity and innovation can flourish.Our members are
from all over the world, from all sectors and industries and are representative
of the world we live in.

Role Summary

The Conduit is seeking a mission-driven, results-oriented Head
of Marketing to lead our integrated growth marketing strategy. This pivotal
role will drive customer acquisition across all Conduit products—including
memberships, conferences, and content offerings—and play a crucial role in
helping us achieve our goal of 100 new member sign-ups per month (+digital
membership goal, +exec membership goal, +newsletter growth goal, etc)

Reporting to the Chief Brand Officer, this leader will
oversee a lean but high-impact marketing function. They will be responsible for
both strategy and execution, blending creative thinking with data-driven
decision-making, and leveraging a mix of internal resources, external vendors,
and modern technologies (including AI tools) to maximize reach and
results.

Key Responsibilities

• Own
  and execute customer acquisition strategies across all Conduit products,
  including paid, organic, referral, and partnership channels.
• Develop
  campaigns that reflect the unique motivations of our ideal customer
  personas (corporate leaders, nonprofit executives, funders, entrepreneurs,
  etc.).
• Plan
  and manage monthly marketing campaigns aligned to major product and
  programming milestones (e.g., new membership offers, major events).
• Track
  and optimize performance across the full funnel, from awareness to
  conversion.
• Manage
  or directly execute SEO/SEM/CPC strategies; oversee vendor performance and
  optimize ROI.
• Lead
  organic social growth strategies across Instagram, LinkedIn, X, and
  emerging platforms—via in-house team or external partners.
• Evaluate
  new marketing channels, partnerships, and tools to expand reach and reduce
  CAC.
• Ensure
  efficient coordination across freelance creatives, media buyers, and other
  third-party vendors.
• Partner
  with Editorial and Brand Creative teams to develop all assets for
  campaigns and channel-specific growth.
• Translate
  brand-level storytelling into performance-driven messaging, landing pages,
  and content sequences.
• Ensure
  consistent narrative and tone across digital touchpoints, while tailoring
  to audience needs by segment.

Marketing Operations & Systems

• Own
  the Conduit-wide Marketing & Comms calendar, including publishing
  schedules across email, social, paid, and owned platforms.
• Design
  and maintain systems for campaign tracking, task delegation, and asset
  management.
• Create
  and manage performance dashboards to track member acquisition, channel
  performance, and campaign effectiveness.

Analytics & Reporting

• Lead
  regular reporting on marketing KPIs, campaign effectiveness, and
  membership growth to key stakeholders.
• Build
  a culture of testing, learning, and optimization across campaigns.
• Identify
  trends and insights to improve creative execution, channel mix, and
  customer journeys.

Cross-Functional Collaboration

• Work
  closely with the Member Engagement team to align acquisition efforts with
  onboarding and retention goals.
• Collaborate
  with Programming and Partnerships on co-branded events, referral
  strategies, and affiliate marketing.
• Serve
  as a key advisor to the Chief Brand Officer and executive team on
  go-to-market strategy and brand growth.

Skills & Experience

• 7-10
  years in marketing leadership roles, preferably within a purpose-driven,
  membership-based, or content-rich organization.
• Proven
  track record of building and executing performance marketing strategies
  with a mix of creativity and analytics.
• Experience
  in high-consideration products or community brands with long lead times
  and value-based conversion paths.
• Demonstrated
  success managing external vendors, agencies, and contractors while
  maintaining brand integrity.
• Strong
  grasp of growth marketing tools and technologies, including analytics
  platforms, CRM, ad managers, and AI-powered content tools.
• Excellent
  project management and systems thinking skills; capable of building
  repeatable processes and scalable campaigns.
• Passionate
  about social and environmental impact; deeply understands the values, behaviours,
  and drivers of The Conduit’s member community.
• Based
  in or willing to relocate to London.
• Prior
  experience in a high-growth or entrepreneurial environment with lean
  teams.
• Familiarity
  with community-based marketing, thought leadership content, and B2B2C
  business models.
• Experience
  in building a membership-based business
• Demonstrated
  ability to align teams around shared KPIs and lead with both inspiration
  and accountability.

This is a high-impact leadership role for a creative
strategist and systems thinker who is equally comfortable in a brainstorm, a
spreadsheet, or a boardroom. If you’re excited about growing a global platform
for social change leaders, we’d love to hear from you.