Head of Marketing

Artisan People Group; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

A successful beauty and skincare brand is seeking a Head of Marketing in London to drive brand strategy and lead a high-performing marketing team. In this pivotal role, you will oversee marketing budgets, ensure consistency across touchpoints, and prepare for international expansion. Ideal candidates will have proven success in senior marketing roles within rapidly growing brands, a data-driven mindset, and a passion for beauty.

Qualifications

• Proven success in a senior marketing role within a fast-growing brand.
• Strong analytical and performance reporting skills.
• Experience in building and executing brand strategy.

Responsibilities

• Ownership of the marketing budget and driving ROI.
• Lead brand strategy execution across multiple channels.
• Manage a team of up to 7 and develop annual budgets.

Skills

Analytical skills

Communication

Team building

Strategic thinking

Tools

Shopify Plus

Klaviyo

Job description

A successful masstige beauty and skincare brand is looking for a Head of Marketing to be based in London.

The role

You’ll have full ownership of building and leading a high-performing marketing function, creating structure, process, and vision for a brand in a rapid growth cycle. You’ll be responsible for driving brand strategy across all consumer touchpoints (excluding PR and ecommerce), with a particular focus on digital and community engagement. You’ll play a pivotal part in preparing the brand for international expansion into the US and Australia.

Key responsibilities include:

• Full ownership of the marketing budget, driving ROI through smart spend and cyclical trading.
• Lead the execution of brand strategy across digital, social, influencer and community channels.
• Establish a marketing roadmap with traditional critical path and process planning.
• Own the customer journey across all marketing touchpoints, ensuring consistency and excellence.
• Manage team of up to 7, building capabilities across paid, organic, influencer and community.
• Develop annual budgets, monitor P&L with senior leaders and track key performance metrics.
• Build and manage relationships with internal stakeholders, agencies, and platform partners.
• Regulate copywriting and messaging across all marketing channels, SEO and site content.
• Shape the brand’s tone of voice and build replicable marketing models for international markets.
• Establish brand guidelines and govern digital execution with distributor partners.

How You’ll Dazzle Us

You’re an experienced, hands-on leader with a passion for beauty, skincare and high-impact brand building. You’re both a strategist and a doer – ready to shape teams, implement processes and deliver results. You’re naturally collaborative, commercially minded, and can thrive in a fast-paced, independent business.

We’re looking for someone who brings:

• Proven success in a senior marketing role within a fast-growing challenger or start-up brand, ideally beauty.
• Demonstrated experience in building and executing brand strategy that drives commercial outcomes.
• Strong analytical and performance reporting skills, with a data-driven mindset.
• Experience growing and managing multi-disciplinary teams, including recruitment and development.
• Solid agency, platform and media house relationship management experience.
• A commercial brain – you’re numerate, strategic and able to link marketing activity to P&L impact.
• Working knowledge of Shopify Plus and Klaviyo highly desirable.
• Exceptional communication skills, attention to detail, and a flexible, entrepreneurial mindset.
• A genuine interest in skincare, ingredients and digital trends is a strong bonus!

Sound like you? Apply today!