Head of Marketing

Installio; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading climate technology firm in London is seeking a Head of Marketing to define and drive the brand and marketing strategy across homeowner, business partners, and installer segments. The ideal candidate will have proven leadership experience in high-growth, tech-enabled businesses and will be responsible for building campaigns and engaging key audiences. This role offers a competitive salary between £60-80k and the opportunity to shape the company’s voice and vision in a hybrid work environment.

Benefits

Competitive salary

Meaningful equity

Autonomy in shaping marketing strategy

Hybrid working model

Qualifications

• Proven experience in marketing leadership roles ideally in high-growth, tech-enabled businesses.
• Experience across both B2C and B2B sectors with strong channel ownership.
• Ability to craft and execute campaigns that perform across awareness and acquisition.

Responsibilities

• Own and drive key strategic and operational projects end-to-end.
• Own Installio’s brand narrative and ensure consistency across channels.
• Build and execute full-funnel campaigns to drive homeowner leads and conversions.

Skills

Marketing leadership experience

B2C and B2B experience

Campaign execution

Data analysis and performance reporting

Creative thinking

Job description

About Installio

Residential heating makes up 17% of the UK’s carbon emissionsyet just 1% of homes use heat pumps. With £20B+ market growth on the horizon and government support accelerating adoption, the opportunity is massive.

At Installio, we’re tackling the biggest barrier to scale: installation. Our mission is to unlock the UK's green collar workforce using technology to enable faster, better, and more scalable installs.Working directly with homeowners as well as installing on behalf B2B partners such as E.ONand Good Energy, our tech-enabled installation platform helps deliver and grow heat pump installation capacity at scale.

As experienced third time founders (ex-McKinsey, ex-Bloomberg), we’re backed by VC and industry leaders, embedded with major B2B players, growing fast and just getting started. Now we’re hiring a Head of marketing to help shape how the world sees and engages with Installio.

The role

As Head of marketing, you’ll own our brand and marketing strategy across three key audiences:

• Homeowners (B2C): Build an inbound growth engine through paid ads, content, social and events
• Business partners (B2B): Drive awareness and engagement among energy providers, housebuilders and retailers
• Installers: Help grow and engage a community of best-in-class tradespeople, promoting careers and excellence

You’ll report directly to the founders and work cross-functionally with ops, product and commercial to drive growth and build lasting brand equity.

What you’ll do

• Own and drive key strategic and operational projects end-to-end
• Own Installio’s brand narrative and ensure consistency across channels
• Build and execute full-funnel campaigns to drive homeowner leads and conversions
• Develop B2B marketing strategies and materials that support partner acquisition and engagement
• Create and grow a standout installer brand and community positioning Installio as the best place to build a career
• Lead paid media, social, content and events with strong creative and performance instincts
• Build marketing systems and processes that scale from tooling to reporting
• Manage agency relationships and grow an in-house team over time

What we’re looking for

• Proven experience in marketing leadership roles ideally in high-growth, tech-enabled businesses
• Experience across both B2C and B2B, with strong channel ownership (paid, content, brand, events)
• Ability to craft and execute campaigns that perform across awareness and acquisition
• Comfortable with data, experimentation and performance reporting
• Creative thinker who can build a brand people love and trust
• Passionate about climate and excited to build a category-defining business

What you’ll get

• Competitive salary £60-80k and meaningful equity
• A leadership role at the intersection of climate tech, brand and growth
• Autonomy to shape our voice, vision and go-to-market strategy
• Hybrid working, with a central London HQ