Head of Marketing

Test Incorporated Ltd; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in electrical compliance is seeking a Marketing Manager to drive brand narrative and customer engagement. The role includes developing high-impact marketing campaigns across various channels, managing a marketing team, and collaborating with other departments to enhance market presence.

Benefits

Exclusive Discounts

Professional Development

Company pension plan

Summer BBQs and team-building events

Generous annual leave

Qualifications

• 5–10 years’ experience in digital marketing.
• Proven experience in a marketing management role.
• Strong understanding of digital marketing strategies and tools.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Oversee all marketing communications and digital marketing.
• Measure and report on the effectiveness of marketing campaigns.

Skills

Leadership

Digital Marketing

Communication

Analytical Skills

Collaboration

Creativity

Education

Relevant qualifications in Marketing, Sales, Business or a related field

Tools

Google Analytics

Adobe Suite

CRM systems

Job description

Benefits:

• Exclusive Discounts: Enjoy special offers on dining at a variety of pubs and restaurants throughout the UK.
• Additional exclusive savings on entertainment, gifts, shopping, and services through our Employee Discounts programme.
• Laptop and mobile phone provided.
• Employee Assistance Programme.
• Company pension plan.
• On-site parking.
• Summer BBQs and team-building events.
• Free refreshments.
• Associate Referral Schemes
• End of year Christmas shutdown
• Professional Development - Funding for certifications, courses, and further education.
• Clear promotion pathways - Structured opportunities for advancement within the company, with support for upskilling.
• Generous annual leave: 23 days plus 8 bank holidays, with an extra day for the first 2 years of service.

Company Overview:

Test Inc is the UK's leading provider of electrical compliance and maintenance solutions, specialising in complex and critical environments. We offer a full suite of services across High Voltage and Low Voltage networks, providing a Single Partner Solution from Power Station to Plug Top.

The Opportunity:

As the driving force behind our marketing department, you will develop the brand narrative, enhance customer engagement, create and execute campaigns and accelerate growth across the UK and emerging international markets.

This role provides the opportunity to work closely with key stakeholders to leverage our existing portfolio of customers whilst exploring new markets, as we continue to dominate our sector.

You will develop high-impact marketing campaigns that drive results via trade shows, email campaigns, digital channels and social media, amongst other traditional marketing techniques.

You will be joining a team of highly committed professionals, and as such we are looking for somebody who will embrace our ethos and strengthen our team. Our culture communicates optimal performance, integrity, teamwork, and commitment to excellence in everything we do.

Key Responsibilities:

• You won’t just join a team — you'll recruit it, build it, and inspire it. This is your chance to build a team, craft your own success story, drive real impact, and elevate your career to new heights.
• Develop and execute a comprehensive marketing strategy that aligns with our business goals and elevates our brand presence across the UK and emerging international markets.
• Oversee all marketing communications, including digital marketing, content creation, PR, and social media.
• Manage the marketing budget effectively, ensuring maximum ROI and strategic allocation of resources.
• Collaborate with cross-functional teams, including sales, product development, and operations, to drive integrated marketing initiatives.
• Conduct market research and analyse trends to identify new opportunities and stay ahead of the competition.
• Measure and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to optimise performance.
• Represent the company at key industry events and conferences, enhancing our profile and networking with potential clients and partners.

Key Requirements:

• Relevant qualifications in Marketing, Sales, Business, or a related field (CIM, Degree, Levels 4, 5, 6, 7).
• Proven experience in a marketing management role, or similar, with strong leadership skills and the ability to manage high-performing teams.
• A demonstrable track record of success in developing and executing high-impact marketing campaigns.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively across departments and with external partners.
• Strong analytical skills with the ability to interpret data and market trends.
• Proficiency in marketing software and tools, such as Google Analytics, Adobe Suite, CRM systems, and social media platforms.
• Creative thinker with a passion for innovation and a strong commercial acumen.

Desirable:

• 5–10 years’ experience in digital marketing
• 3+ years in a leadership role
• Strong working knowledge of CRM platforms (preferably Salesforce)
• Experience planning, managing, and representing the business at industry events and trade shows
• Demonstrated ability to build, launch, and optimise multi-channel digital campaigns (email, social, PPC, SEO, etc.)
• Hands-on experience with WordPress or similar CMS platforms
• Understanding of and exposure to international markets and global campaign coordination

If you are looking to progress your career by joining an ambitious business which is disrupting their industry sector through excellence and innovation, then apply today.

Application Information:

To apply, follow the application process below or alternatively contact Ella McGuinness on 07507803681.

We are an equal opportunities employer and welcome applications from all walks of life.