Head of Marketing

Aspora; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading fintech company in London is seeking a Head of Marketing to define and drive its brand and marketing strategy. The ideal candidate will have over 7 years of experience in tech or fintech, demonstrated success in creative launches, and exceptional communication skills. This role offers a competitive salary, equity package, and robust benefits including healthcare and professional development opportunities.

Benefits

Highly competitive salary

Generous equity package

Full Private Healthcare

Professional development budget

Wellness benefits

Qualifications

• Minimum of 7 years leading brand and marketing in tech or fintech.
• Proven record of successful product launches.
• Experience managing agencies and in-house creative teams.

Responsibilities

• Define global brand strategy and visual positioning.
• Build GTM plans for market and product launches.
• Create integrated marketing calendars and measure effectiveness.
• Develop content that translates complex ideas into engaging narratives.
• Manage creative production and design tasks.
• Launch influencer programs to engage the community.
• Recruit and mentor a marketing team.

Skills

Brand strategy

Integrated marketing campaigns

Content creation

Storytelling

Funnel analytics

Agency management

Communication skills

Tools

GA

Looker

Amplitude

Job description

About Aspora

People on the move deserve a bank that moves with them. Since 2022, Aspora has been building a borderless financial operating system that makes money as mobile and transparent as its users.

Backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator & Global Founders Capital. We're a team of 75+ across India, the UK, the UAE, EU and the US, working with extreme ownership, radical candour, and an obsession with customer impact.

We celebrate builders who question assumptions, ship fast, and turn regulatory complexity into elegant solutions. If you’re driven to redefine what global banking can be, we’d love to build the future with you.

About the Role

Aspora is re‑imagining banking and investing for global immigrants. Each new market and product needs a story that cuts through noise, builds trust, and sparks FOMO—fast.

We’re looking for a hands‑on Head of Marketing who can architect a brand that speaks fluently to diverse personas—from tech‑savvy Gen Z creators in Dubai to cautious investors in London. Orchestrate integrated campaigns that dominate feeds, headlines, and dinner‑table conversations and consistently launch new products and geographies with a repeatable, world class, playbook.

If you mix brand vision with performance rigour, chase audacious ideas, and love seeing your work plastered across continents, we want to meet you.

What you’ll own

• Global Brand Strategy – Define Aspora’s voice, visual system, and positioning across regions while allowing for local magic.

• Product & Geography Launches – Build end‑to‑end GTM plans that create explosive first‑week awareness and sustainable growth.

• Integrated Campaigns – Marry paid, owned, earned, and experiential into one punchy calendar; measure everything from share‑of‑voice to CAC.

• Content & Storytelling Engine – Turn complex financial products into binge‑worthy narratives, thought leadership, and social moments.

• Creative & Production – Manage in‑house makers and external agencies; ship assets that stop thumbs mid‑scroll.

• Influencer & Community Programs – Activate diaspora creators, ambassadors, and customers to spread the gospel authentically.

• Team Building – Recruit, mentor, and inspire a small but mighty crew across brand, growth, and comms.

Who you are

• 7+ years leading brand + marketing in high‑growth tech or fintech across multiple regions.

• A proven record of “culture‑hacking” launches (examples welcome).

• Portfolio that shows world‑class storytelling—from viral videos to long‑form thought pieces.

• Mastery of funnel analytics, attribution, and experimentation; fluent in GA/Looker/Amplitude (or your weapon of choice).

• Experience managing agencies, creators, and an in‑house creative studio.

• Exceptional written and verbal communication; you can turn regulatory jargon into a cliffhanger.

• Startup DNA: bias for action, comfort with ambiguity, and sleeves permanently rolled up.

Why Aspora?

• Opportunity to lead Marketing for a fast-growing international fintech scale-up.

• Highly competitive salary. Generous equity package aligned with seniority and impact.

• Full Private Healthcare.

• Professional development budget and learning stipends.

• Wellness benefits, team bonding initiatives, international team offsites.

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