Head of Marketing

Jayne Pierce Tourism; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading specialist travel business is seeking a Head of Marketing to devise and implement brand strategies. This role involves leading a marketing team, managing relationships with external agencies, and requires strong expertise in both digital and offline marketing within the travel industry.

Benefits

23 days annual leave, rising with length of service

Hybrid office working

Full benefits scheme including personal travel discounts

Qualifications

• Senior marketing experience in the travel industry is essential.
• Strong leadership and strategic decision-making capabilities.
• Experience in managing both digital and offline marketing campaigns.

Responsibilities

• Develop and implement brand and marketing strategies.
• Monitor performance and ROI of marketing campaigns.
• Collaborate with agencies to optimize marketing channels.

Skills

Campaign Management

Digital Marketing

Offline Marketing

Analytical Skills

Job description

Candidates: Interested in similar Head of Marketing jobs in travel? Register your interest here.

Employers: Need help recruiting an accomplished marketing professional in travel? Contact us to discuss your hiring needs.

We are working exclusively with a leading specialist travel business who are now seeking a Head of Marketing to join their team in London.

Reporting directly to the Managing Director, this exciting travel job will have responsibility for devising and implementing the brand and marketing strategies across digital and offline. You will also lead the marketing team and manage the relationships with external agencies.

Our client is looking for someone who has a strong understanding of both digital and offline marketing, who is confident in their ability to make decisions and can identify areas of growth. The successful applicant will be a creative thinker who has proven leadership skills and a passion for travel.

With offices based in London, the business offers a hybrid working environment which requires individuals to be in the office 3 days per week, with 2 days being based from home.

This really is a fantastic opportunity as Head of Marketing for someone who is looking to draw on their digital and offline marketing experience within a role that offers autonomy and the ability to make the role their own.

Applicants must have gained experience working in a senior marketing position in the travel industry to be considered for this role.

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• 23 days annual leave, rising with length of service
• Hybrid office working
• Full benefits scheme including personal travel discounts, travel insurance, social events and more...

Job requirements

• Experience gained working within a senior marketing position in the travel industry
• Strong marketing campaign management experience across digital, offline and brand
• Excellent analytical skills and commercial awareness
• Self motivated and driven to succeed

Job responsibilities

• Developing and implementing the brand and marketing strategy which meets the businesses plans and objectives
• Delivering cost-effective marketing acquisition activity, targeting the businesses key customer demographic
• Working with agencies to optimise digital marketing channels
• Monitoring and analysing the performance and ROI of all marketing campaigns, looking for any areas of improvement
• Working with the sales and product teams to ensure the website content is up to date and in line with brand guidelines