Head of Marketing

THE TALENT SET; London; On-site; GBP 60,000 - 64,000; Full time

Job summary

A leading education membership organization is seeking a Head of Marketing to spearhead their marketing strategies and enhance customer engagement. This permanent role offers an annual salary between £60,300 and £63,500, providing a fantastic opportunity for a proven marketing leader to drive innovation and performance in a dynamic environment.

Qualifications

• Proven success in D2C and B2B marketing, ideally in education or related sectors.
• Expertise in multi-channel campaigns for acquisition and retention.
• Strong skills in digital marketing and lead generation.

Responsibilities

• Lead strategic marketing planning with commercial leadership to drive acquisition.
• Oversee high-impact digital campaigns across various channels.
• Manage and optimize the website to boost traffic and engagement.

Skills

Digital Marketing

Lead Generation

SEO

Content Marketing

Project Delivery

Innovation

Team Leadership

Job description

The Talent Set are thrilled to be partnering with an exciting education membership to appoint aHead of Marketing to lead their high-performing team and amplify their reach, engagement, and impact. This pivotal role sits at the heart of the organisations transformation. Responsible for crafting and delivering marketing strategies that expand their influence, strengthen their brand, and drive customer acquisition and retention. Collaborating closely with senior leadership, you’ll champion a customer-focused approach to ensure a compelling, audience-led experience across all channels.

Key Responsibilities:

• Lead strategic marketing planning with the commercial leadership team to drive acquisition, retention and engagement.
• Oversee high-impact digital campaigns, including paid media, SEO, social, and email marketing with automation, working alongside internal teams and agencies.
• Strategically manage and optimise the website to boost traffic, engagement, and conversions.
• Design seamless, insight-driven customer journeys that support conversion, upselling, and cross-selling across D2C and B2B audiences.
• Ensure all marketing assets and messaging reflect the organisations brand and resonate across channels.
• Lead and inspire a team of 6+, fostering an agile, performance-focused culture and driving innovation.

Ideal Candidate:

• Proven success delivering strategic marketing in D2C and B2B, ideally within membership, education, or related sectors.
• Expertise in multi-channel, insight-led campaigns that boost acquisition, retention, and engagement.
• Strong digital marketing and lead generation skills, including SEO, paid search, and content marketing.
• Strategic leadership in marketing planning and project delivery aligned to business goals.
• A leader skilled in driving change, innovation and team performance in fast-paced environments.

This is a permanent role offering a basic salary between £60,300 -£63,500 per annum.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.