Head of Marketing

Urban Pubs and Bars; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Employee discounts across pubs/bars

Cycle‑to‑work scheme

Birthday day off

Referral scheme: up to £1,000

Enhanced maternity/paternity/adoption

Workplace nursery benefit

Job summary

Urban Pubs & Bars is seeking a Head of Marketing in London to lead the marketing strategy for our pubs, bars and restaurants, including Salt Yard Group and Bat & Ball venues. The role sits at the head office with time spent in venues across London, reporting to the Sales & Marketing Director.

You’ll build brand fame, own the creative brief process, manage budgets, and develop a team while maintaining brand consistency across a diverse estate.

Job description

Head of Marketing - Urban Pubs & Bars - London - Office and site based

Office - The Marlborough Head, Drury Lane, Covent Garden, Reporting to the Sales & Marketing Director

Know your London pubs? Got strong opinions on what makes a brand stand out, a campaign land and a launch the place everyone wants to be? We should talk.

Urban Pubs & Bars are looking for a Head of Marketing to help make our brilliant pubs, bars and restaurants the places people can’t stop talking about. From neighbourhood locals with bags of personality to Salt Yard’s restaurants and the competitive socialising buzz of Bat & Ball, this is a brief with plenty to get your teeth into.

We’re a growing business with a simple ambition: to create the best and most admired pub, bar and restaurant company in London. Our venues are individual, and their marketing should be too. You’ll build fame for our brands while making sure every pub feels part of its neighbourhood.

Now we’re after someone to lead the charge...

You’ll Be The Sort Of Person Who

• Lives and breathes hospitality — you know the London food and drink scene, what’s making noise and what makes people book a table.
• Has led brand and marketing strategy before and can show the impact — stronger awareness, busier venues and more covers.
• Brings big ideas and knows how to make them happen — clear briefs, sharp campaigns and events people want to turn up to.
• Understands how to keep a brand consistent while giving individual venues room to show their personality.
• Builds brilliant relationships — with General Managers, suppliers, partners, press, influencers and agencies.
• Has a commercial head as well as a creative one — comfortable owning budgets, setting priorities and making the spend work hard.
• Leads with energy, develops their team and stays calm when the campaign calendar gets busy.

What You’ll Actually Do

Own the marketing strategy and annual campaign calendar across Urban Pubs & Bars, Salt Yard Group and Bat & Ball. Bring our brands to life, give guests a reason to visit and help our venues turn awareness into footfall and covers.

• Protect and develop our visual identity, tone of voice and guest experience, keeping standards high across a diverse estate.
• Build brand fame for Salt Yard Group and Bat & Ball, with campaign ideas that fit the brand and support commercial targets.
• Set the concept and creative brief for each campaign. Work closely with the Head of Digital, who owns digital channels, technology, online delivery and performance.
• Lead PR, press and influencer relationships, getting our venues into the right conversations across consumer and trade media.
• Create supplier partnerships, sponsorships and brand collaborations that bring value, profile and standout events.
• Lead new venue launches, seasonal activations, experiential events and private hire promotion.
• Give General Managers the collateral, offers and practical tools to compete locally, working with sales and operations to shape promotions.
• Manage the marketing budget, creative production and our design, print and PR agencies.
• Lead and develop a Content Marketing Manager and a Local Marketing Executive.

How We Work

Put your heart on your sleeve: take ownership, be bold and treat the business as if it’s your own. Our values are simple: Be a Winner, Be Better and Have Fun. Set high standards, back your team, keep finding smarter ways to do things and bring energy and personality to the journey.

You’ll be based at our head office in The Marlborough Head in Covent Garden, with plenty of time out in our London venues. Day to day, you’ll work from the office or a site, getting close to the teams and guest experience. There’s flexibility for occasional working from home when personal appointments call for it. And yes, our office is a stunning West End pub.

What’s In It For You

• Comprehensive training and ongoing development to accelerate your career
• Clear path for progression as our business continues to grow
• Employee discounts across all our pubs, bars and restaurants
• Strategic autonomy: make meaningful decisions, own your results and be fearless
• Team trips, management incentives and socials in a warm, family-like culture
• Employee Assistance Programme via the Licensed Trade Charity
• Lucrative referral scheme: earn up to £1,000 per successful referral
• Birthday day off on us
• Cycle-to-work scheme
• Enhanced maternity, paternity and adoption pay
• Workplace nursery benefit
• Length-of-service recognition rewards

Ready to make some noise

If you’re bold, creative and commercial, with a passion for London hospitality and the drive to make great venues famous, we’d love to meet you.

Welcome to London's biggest independent pub company !

Urban Pubs & Bars was founded in 2014 and has since expanded to an estate of over 67 pubs, bars and restaurants across London.

In 2018, Urban Pubs & Bars was ranked number 28 in the Sunday Times Virgin Atlantic Fast Track 100 list, recognising Britain's private companies with the fastest-growing sales. We were then nominated for 2 Publican Awards in 2020, winning the award for ‘Best Managed Pub Company - 2-50 sites’ on the night. In 2021, Urban was awarded 'Best Food-led Pub Company 2021' at the R200 awards, Urban once again won ‘Best Managed Pub Company - 2-50 sites’ in 2023 and most recently won ‘Best Managed Pub Company - 2-50 sites’ and Best food offering in 2026 and In 2025 & 2026 we were recognised by Sunday Times in the Top 100 Companies to work for.