Head of Marketing

OfficeRnD; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Onsite 1 day per week

Job summary

OfficeRnD is seeking an AI-first Head of Marketing to own strategy and execution for two product lines. You will operate across positioning, demand generation, product marketing, and sales enablement, reporting to the CEO and shaping the executive voice.

The role sits in HubSpot and across our website and data. This player-coach seat requires hands-on AI workflows, a strong brand narrative, and close collaboration with Product, Sales, RevOps and Customer Experience to turn strategy into pipeline

Qualifications

• Experience leading marketing at a B2B SaaS company
• Hands-on AI: built agentic workflows in live marketing
• Experience building brand and demand across geographies
• Strong writing and editorial judgement with data and attribution

Responsibilities

• Set brand and go-to-market strategy for two product lines (OfficeRnD Flex and OfficeRnD Workplace).
• Own demand generation engine with pipeline targets and spend controls.
• Lead product marketing and market readiness for new capabilities.
• Design AI-driven workflows, prompts and knowledge base for a consolidated team.
• Own content/discovery, SEO, structured data, and AI-sourced pipeline tracking.

Skills

Strategy leadership

Brand & positioning

Demand generation

Product marketing

AI workflow design

Content & discovery

Team leadership

Cross-functional partnership

Measurement & attribution

Tools

HubSpot

Job description

The Role

We are looking for an AI-first Head of Marketing: someone who builds and runs the function through AI rather than bolting it onto how marketing used to work. You will own marketing strategy and execution across two product lines and every stage of the funnel, from positioning and demand generation through product marketing and sales enablement.

You will lead the marketing organization and be the executive voice for how OfficeRnD tells its story. You will join our Senior Leadership team, report to the CEO, and partner closely with Product, Sales, RevOps and Customer Experience to turn strategy into pipeline and revenue.

This is a player-coach seat. The person in it will be in HubSpot, in the website, and in the data.

What You'll Own

• Strategy: set the brand and go-to-market strategy across OfficeRnD Flex and OfficeRnD Workplace, for our core markets.


• Brand & positioning: own the narrative that differentiates OfficeRnD and sharpen how we win on our core markets.


• Demand generation & pipeline: run the engine that delivers qualified pipeline against revenue targets, Flex and Workplace separately, with monthly volume targets and pre-agreed triggers to shift or stop spend.


• Product marketing: lead launch strategy and market readiness for new capabilities, translating product bets into customer-facing value propositions that drive meaningful engagement and pipeline evolution.


• AI as the operating model, not a transformation project: leverage comes from AI and partners. You will design the workflows and write the prompts yourself, and build what makes a consolidated team work: a shared knowledge base, style guides, templates, and the standards and quality control that keep the output from reading as generic.


• Content & discovery in an AI-search world: own visibility in search and in AI answers as one program. Comparison and total-cost pages written to be cited, structured data and crawlability, PR and review-site presence, and LLM referral tracking. Equally important is the estate we already have: consolidate or archive content that cannibalizes us, and fix URLs competing for the same query.


• Team leadership: develop, coach and scale a team where most people cover more than one function, redesigning roles as the work changes.


• Cross-functional partnership: align closely with Product and Engineering leadership, Sales, RevOps and Customer Experience so marketing, product and revenue move as one.


• Measurement & attribution: three north-star metrics, pipeline generated, ARR generated and ROAS on demand generation. A monthly scorecard with fixed definitions and absolute volume vs. goals.

What Success Looks Like

• A clear, differentiated brand narrative that wins in competitive deals and shows up consistently across every market we serve.


• Qualified demand (Leads) visibly up on a committed trajectory for both products.


• A marketing function running on documented, agentic workflows, judged on outcome contribution.


• Strong visibility and qualified traffic from both search and AI-driven discovery, with the way AI answers describe us materially changed and AI-sourced pipeline tracked as its own channel.


• A high-performing marketing team with clear ownership, growing capability, and strong partnership across the business. Every person owns an outcome, knows the product hands-on and talks to customers.

What to Bring

• You have led marketing at a B2B SaaS company between roughly $10M and $30M in ARR.


• Hands-on AI: you have personally built agentic workflows in a live marketing function and can say what work they replaced. You are already operating this way, not preparing to.


• Experience building brand and demand programs across multiple global geographies.


• A balance of brand storytelling instincts and demand-gen rigor, comfortable owning both the narrative and the number. Strong writing and the editorial judgement to tell good work from generic. Comfortable with data and attribution.


• Experience working with and leading distributed teams in different time zones.


• Able to represent marketing at the leadership table and translate strategy into a plan the team can execute.


• Availability to travel internationally 2-4 times per year.


• Knowledge of the Coworking / Flex industry is a plus.


• B2B Vertical SaaS experience is a plus.
  

We believe in the future of flexible working and have chose a hybrid work model - you will be expected onsite at least 1 day per week.