Head of Marketing

Russell & Bromley; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job description

Location | Head Office, Kingly St, London

Workplace Type | Hybrid (2 Days WFH)

Contract | Full Time

About the Company

Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland.

Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day. Founded in Lewes in 1880, borne from a love story between Albion Russell’s daughter, Elizabeth, and George Bromley – today the business remains family-owned, operated, and proudly independent.

The Russell & Bromley business is entering an exciting period of growth with Vision 2030, an ambitious five-year roadmap to fuel our future success, under the leadership of CEO Andrew Bromley. Strategic actions that include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion.

About the Role

We’re seeking an experienced Head of Marketing to lead our newly restructured marketing function at a pivotal time in our growth. Reporting to the Marketing & Communications Director, you will be responsible for all aspects of brand marketing, paid media, CRM, performance marketing, retail activations, and brand experiences.

This is a strategic and hands-on leadership role requiring a customer-obsessed, creative, and data-driven marketer with an outstanding track record in omnichannel retail. You’ll manage and mentor a high-performing team, champion cross-functional collaboration, and lead our marketing transformation journey as we expand into new markets, channels, and partnerships.

• Lead the planning and execution of annual, seasonal, and monthly marketing campaigns across all channels
• Oversee the full marketing mix including brand, CRM, digital performance, media, partnerships, retail/trade activations and events
• Own day-to-day delivery, budget management, supplier relationships, reporting and campaign performance analysis
• Champion the use of data and insights across the team, developing full-funnel reporting tools and driving a culture of measurable results
• Be a brand guardian, ensuring consistency in tone of voice, visual identity and values across all customer touchpoints
• Develop and deliver a marketing strategy to drive customer acquisition, retention, and long-term brand growth
• Partner closely with senior leadership to support key business initiatives including international expansion and new market entry (EU, ME, NA)
• Play a key role in commercial decision-making, contributing customer insights to influence product, price and merchandising strategy
• Build and embed a customer-centric CRM strategy across the business, working with new hires to bring this vision to life
• Lead and develop a team of 6, including brand, CRM, media and performance marketing functions
• Collaborate cross-functionally with PR, Creative, Ecom, Retail, IT and Merchandising to drive brand and commercial goals
• Influence and inform senior leadership and the Board as the marketing lead on business-wide transformation projects
• Actively manage agency partners, ensuring best-in-class delivery and value across all third-party relationships

About You

• 6+ years' experience in marketing, including 3+ years in a senior leadership role within a premium/luxury fashion or retail brand
• Demonstrated ability to build and execute impactful, multi-channel campaigns that drive brand, customer, and commercial growth
• Extensive knowledge of the full marketing mix: brand, CRM, TTL media, digital, partnerships, brand experience and retail activation
• Commercially minded with strong analytical skills and experience using data/insights to inform strategy
• Inspiring people leader with a collaborative approach and passion for nurturing high-performing teams
• Strong understanding of the UK fashion and retail landscape – international experience (EU, ME, NA) is a plus
• Comfortable leading through change and transformation with a proactive, entrepreneurial mindset
• Excellent communication and stakeholder management skills – confident presenting to senior leadership and influencing cross-functionally
• Flexible to travel within the UK and internationally as the business grows