Head of Marketing

Michael Page; Greater London; On-site; GBP 80,000 - 85,000; Full time

Job summary

A leading events company in London is looking for a Marketing Lead to manage their brand and marketing strategy. You will lead a team to maximize revenues from events and ensure marketing materials align with company strategy. The ideal candidate has a Bachelor's degree in a relevant field and experience in B2B digital marketing. This role offers a competitive salary and opportunities for professional development.

Benefits

Competitive salary

Collaborative work environment

Professional development opportunities

Exposure to high-impact projects

Qualifications

• Proven experience in B2B digital marketing.
• Experience managing a team and reporting to senior management.
• Experience in the events or publications industry.

Responsibilities

• Plan and execute the company's brand, marketing, and data strategy.
• Manage internal marketing, digital and data teams.
• Maximize subscription and ticket revenues for all events.

Skills

B2B digital marketing

Team management

Strategic decision making

Data analysis

Education

Bachelor's degree in marketing, advertising, or communications

Job description

Client Details

Leading events business in London who are looking for a new Marketing Lead.

Description

Plan and execute the company's brand, marketing and data strategy, for new and existing products and services

Plan a rolling three-year marketing plan and present to senior management

Participate in senior management meetings and contribute towards strategic decision making

Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement

Set and manage an annual marketing budget

Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance

Manage external agencies providing PR, media, exhibition and design services

Monitor and report on the effectiveness of all marketing campaigns

Manage and control the company's websites and social media channels

Maximize the use of data in driving strategy and communicating with customers

Review and react to changes in market, trends, competitors and adapt marketing activities accordingly

Identify new business opportunities

Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated

Profile

Bachelor's degree (or equivalent) in marketing, advertising, or communications

Experience in B2B digital marketing

Experience managing a team and reporting to senior management

Experience in the Events and/ or publications industry

Job Offer

• Competitive salary in the range of 80,000 and 85,000 per annum.
• Opportunity to work within a mid-sized company in the events in industry
• Collaborative and innovative work environment in London.
• Exposure to high-impact projects and strategic decision-making.
• Potential for professional development and career progression.

If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!