Head of Marketing

Stafforce Recruitment; Greater Lincolnshire; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading client in Lincoln seeks a Head of Marketing to steer their innovative marketing strategies across various disciplines including digital, trade, and brand marketing. This hands-on leadership role demands strategic flair alongside executional expertise, ideal for a senior marketing professional with a solid background in FMCG and consumer categories.

Qualifications

• Experience in fast-paced consumer categories, ideally FMCG.
• Understanding of trade, retail, B2B, and D2C marketing.
• Experience launching brands/products internationally.

Responsibilities

• Lead and deliver the full marketing strategy for clients.
• Shape brand positioning and drive growth through effective marketing.
• Manage cross-channel campaigns and oversee marketing operations.

Skills

Multi-channel marketing

Project management

Leadership

Brand positioning

Cross-functional collaboration

Education

Proven senior marketing experience

Tools

Shopify

Google Suite

Content management tools

Job description

We are currently recruiting for the Head of Marketing for our expanding and innovative client in Lincoln.

Job Title: Head of Marketing

Location: Hybrid - Head Office (Lincoln) + Remote

Direct Reports: Marketing Executives, Content & Campaigns Team

Works Closely With: Head of Design, E-Commerce Manager, Sales Leads (UK & International)

Role Overview:

The Head of Marketing will lead and deliver the full marketing strategy for our client and its subsidiaries. This is a hands-on leadership role, blending strategic direction with day-to-day execution across all marketing disciplines - trade, brand, digital, and product.

The role holder will be responsible for shaping brand positioning, ensuring customer engagement, increasing visibility, and driving growth through effective go-to-market plans, cross-channel campaigns, and innovative marketing initiatives.

• Brand Strategy & Management
• Go-To-Market Execution (GTM)
• Digital & E-Commerce Marketing
• Trade & Retail Marketing
• Marketing Operations & Team Leadership

Skills & Experience Required:

• Proven senior marketing experience, ideally within FMCG, or fast-paced consumer categories.
• Strong understanding of multi-channel marketing: trade, retail, B2B, D2C, and digital influence.
• Experience launching brands/products internationally and working with distributors.
• Strategic and executional experience in brand positioning, market entry, and retail/trade visibility.
• Excellent project management, leadership, and cross-functional collaboration skills.
• Able to work at pace, balancing planned activity with reactive opportunity.

Strategic Oversight / Platform Leadership:

• Leadership-level understanding of Shopify, Google Suite, and content management tools, able to critique, support, and drive performance across teams and platforms, working closely with the E-Com Manager and digital team.

Desirable:

• Experience in regulated or age-gated industries.
• Previous responsibility for growing brand reach, customer engagement, and sales performance via omnichannel marketing.
• Familiarity with customer segmentation, lifecycle marketing, and market-specific adaptation.

S16

About Us

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