Head of Marketing

Optical Express Group; Glasgow; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading healthcare provider in Glasgow is seeking a dynamic Head of Marketing. This role involves ownership of marketing strategies across healthcare brands, managing an in-house team, and leading integrated campaigns. The ideal candidate has a proven track record in healthcare marketing and strong digital expertise. This position offers a competitive salary and modern working conditions.

Benefits

Competitive salary

Free or discounted group products/procedures

Modern working environment with superb technology support

Qualifications

• Proven success in leading marketing within healthcare or related sectors.
• Strong experience in digital marketing and integrated campaign management.
• Expertise in brand strategy and development.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead integrated campaigns across digital and traditional channels.
• Manage and mentor the marketing team for high performance.

Skills

Digital marketing

Integrated campaign management

Brand strategy

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business or related field

Job description

Job Title – Head of Marketing

Location – Glasgow City Centre

Salary – Competitive, DoE

Optical Expressis focused on delivering exceptional patient care, outstanding clinical outcomes and continued investment in our people and technology.

Our group of companies includes, Optical Express and ACES, two of the leading ophthalmology providers in the UK, The Harley Medical Group the leading UK authority in cosmetic surgery, and sk:n clinics a leading provider of aesthetics in the UK.

We are seeking to recruit a dynamic and motivated Head of Marketing to join our management team at the Optical Express Group to take ownership of our healthcare brands.

The Head of Marketing will manage and mentor our in-house marketing team to foster a high performance culture, whilst leading the development and execution of strategic marketing initiatives that enhances awareness, drives engagement, and supports business growth across our healthcare brands. This role will be pivotal in positioning our group of companies as leaders in their sectors.

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive marketing strategies aligned with our brands goals.
• Lead integrated campaigns across digital and traditional channels.
• Collaborate with senior leadership to align marketing with business development, and service delivery.

Brand Management

• Build and maintain a strong brand identity and proposition.
• Ensure consistent messaging across all platforms and materials.
• Lead brand development projects including visual identity, tone of voice, and brand guidelines.

Digital Marketing

• Oversee digital engagement strategies including SEO, PPC, social media, and email marketing.
• Use marketing automation tools to improve efficiency and customer engagement.
• Monitor and optimise digital performance metrics.

Team & Stakeholder Management

• Manage and mentor the marketing team, fostering a high-performance culture.
• Work cross-functionally with product, sales, and communications teams.
• Manage external agencies and suppliers to ensure quality and cost-effectiveness.

Market Insights & Analytics

• Conduct market research and competitor analysis to inform strategy.
• Track KPIs and ROI across campaigns and channels.
• Prepare reports and forecasts for senior management.

Essential Skills & Experience

• Proven success in leading marketing within healthcare or related sectors.
• Strong experience in digital marketing and integrated campaign management.
• Expertise in brand strategy and development.
• Excellent communication, interpersonal and project management skills.
• Batchelor’s degree in Marketing, Business or related field.

What’s in it for you?

• Competitive salary, commensurate with position and experience

• Free or discounted group products/procedures

• Modern working environment with superb technology support

The Optical Express group is an equal opportunities employer