Head of Marketing

VMAGROUP; England; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading UK healthcare organization is seeking a Head of Marketing to oversee B2C and B2B campaigns. This pivotal role involves driving acquisition and engagement through a variety of channels, leading a skilled in-house team, and developing marketing strategies in a hybrid working environment. The ideal candidate will have a strong commercial mindset and extensive marketing experience, particularly within the healthcare sector.

Benefits

Performance bonus

Hybrid working arrangements

Wide range of other benefits

Qualifications

• Proven experience in leading marketing in B2C and B2B environments.
• Strong experience in proposition development and go-to-market strategy.
• Deep understanding of CRM and marketing performance metrics.

Responsibilities

• Drive acquisition, retention, and engagement across channels.
• Lead end-to-end marketing strategy for B2B and B2C.
• Collaborate with sales to support lead generation and campaign alignment.

Skills

Commercial mindset

Data-literate

Digital native

Cross-functional collaboration

Tools

Salesforce

HubSpot

Job description

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Exclusive opportunity for an experience Head of Marketing to a leading UK healthcare organisation on a permanent basis. This is a pivotal role overseeing both B2C and B2B campaigns, digital performance, and CRM-led growth. The ideal candidate is a hands-on marketing leader with a broad generalist skillset and a strong commercial mindset.

The successful candidate will drive acquisition, retention, and engagement across online and offline channels, lead a skilled in-house team, and collaborate closely with sales, product, and operations to drive measurable business impact.

Hampshire: Hybrid working – 2 days in office, 3 from home

Own and lead the end-to-end marketing strategy across B2B and B2C customer segments.

Drive acquisition, conversion, and retention across digital (paid, SEO, social, content), CRM, and offline channels.

Build and evolve value propositions, messaging frameworks, and go-to-market plans for new and existing services.

Deliver integrated campaign plans across digital, direct marketing, PR, and events.

Lead marketing planning, budgeting, forecasting, and performance tracking against KPIs.

Oversee CRM strategy and customer lifecycle programmes to improve engagement and LTV.

Collaborate closely with sales to support lead generation, ABM, and campaign alignment.

Own key external relationships (e.g. agencies, media partners, event organisers).

Develop and coach a high-performing marketing team.

Ensure all activity adheres to relevant compliance and brand guidelines.

Skills & experience:

Proven experience leading marketing in a mid-to-large B2C and B2B environment, ideally within healthcare, wellbeing, insurance, or related sectors.

Highly commercial, data-literate and target-focused and comfortable setting and delivering against performance KPIs.

A digital native with broad channel experience: paid media, content, SEO, CRM, events, and offline campaigns.

Deep understanding of customer segmentation, funnel metrics, and ROI-led decision making

Strong experience leading proposition development and go-to-market strategy.

Skilled in CRM tools (e.g. Salesforce, HubSpot), performance reporting, and campaign automation.

A confident communicator and cross-functional collaborator, especially with sales and commercial teams.

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

Performance bonus

Hybrid working arrangements

Wide range of other benefits

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [emailprotected]