Head of Marketing

Moriati Digital Recruitment; England; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An innovative and growing B2B media company is seeking a results-driven Head of Performance Marketing to lead their marketing efforts. In this pivotal role, you will develop and implement strategies to drive demand generation and user acquisition, leveraging data-driven insights to optimize performance. You will lead a talented marketing team, overseeing integrated campaigns across various channels, including email, content, and social media. This position offers a unique opportunity to shape the future of marketing for a leading publisher while fostering a collaborative and supportive culture that values innovation and excellence.

Benefits

Competitive salary

Performance-based bonus

Flexible work schedule

Supportive culture

Leadership role

Qualifications

• 10+ years of B2B marketing experience, preferably in publishing.
• Strong understanding of demand and lead generation strategies.

Responsibilities

• Develop and own the overall marketing strategy aligned with growth goals.
• Build and scale multi-channel demand generation campaigns.

Skills

B2B Marketing

Demand Generation

Lead Generation

Campaign Development

Data Analysis

Team Leadership

Content Marketing

CRM Systems

Performance Tracking

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics 4 (GA4)

Job description

A unique and Growing B2B events, digital and magazine business, requires a Head of Performance marketing. Their objective is to continue to expand using their clients data, insight and reputation to expand these global B2B publishing brands. Already with a great digital transition behind them, their is the potential to use more Lead Gen, demand generation and quality content marketing to expand this already impressive platform.

About Us

We are a market-leading B2B publisher (digital, print and events) delivering high-value content, insights, and lead generation solutions to professional audiences across various market sectors. Our mission is to connect engaged business audiences with best-in-class content, products, events and services through innovative marketing and data-driven strategies.

Role Overview

We’re looking for a results-driven and strategic Head of Marketing to lead our marketing function through its next phase of growth. This individual will be responsible for driving demand generation, user acquisition, and lead generation through integrated, measurable, and scalable marketing programs. You’ll oversee a talented marketing team, test and launch new initiatives, and ensure campaign performance is tightly aligned with commercial objectives.

Key Responsibilities

Strategy & Leadership

• Develop and own the overall marketing strategy across all brands and channels, aligned with business growth goals.
• Partner with sales, editorial, product, and data teams to ensure a unified go-to-market strategy.

Demand & Lead Generation

• Build and scale multi-channel demand generation campaigns targeting B2B audiences across key verticals.
• Use audience segmentation, buyer personas, and intent data to drive high-quality MQLs and SQLs.
• Manage the lead lifecycle from acquisition to conversion, optimizing lead funnels and nurturing strategies.

Campaign Development & Execution

• Plan and execute integrated marketing campaigns across email, content, paid media, SEO, events, and social.
• Test, measure, and iterate on campaigns to improve reach, engagement, and conversion rates.
• Champion A/B testing and agile marketing methods to improve outcomes.

Performance Tracking & Analytics

• Implement robust campaign tracking, reporting, and attribution models using tools like HubSpot, Salesforce, GA4, and others.
• Use insights to optimize campaign ROI and provide transparent performance metrics to leadership.
• Drive a culture of data-driven decision-making within the marketing team.

Innovation & Growth Initiatives

• Pilot new marketing technologies, channels, and tactics to stay ahead of the curve.
• Evaluate emerging tools and platforms that can enhance marketing efficiency and reach.

Requirements

• Proven experience (10+ years) in B2B marketing, preferably within publishing and digital media.
• Deep understanding of demand generation, lead generation, and B2B marketing funnels.
• Strong leadership skills with experience managing and scaling marketing teams.
• Expertise in using CRM, MAPs, analytics tools, and content management systems (e.g. HubSpot, Salesforce, GA4).
• Demonstrable success in creating data-driven marketing strategies that generate measurable business outcomes.
• Excellent written, verbal, and interpersonal communication skills.
• Comfortable operating in a fast-paced, performance-oriented environment.

Desirable

• Experience working in a B2B publishing or media environment.
• Familiarity with audience data platforms, intent data tools, and ABM strategies.
• Hands-on experience with content marketing and editorial collaboration.

What We Offer

• A high-impact leadership role in a growing and ambitious B2B media company.
• Competitive salary and performance-based bonus.
• 2 days a week in the office
• Opportunity to shape the future of a leading publisher’s marketing strategy.
• Supportive and collaborative culture that values innovation and excellence.