Head of Marketing

Kronospan; Conwy, Wrexham; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in wood-based panels is seeking a Head of Marketing to drive growth and promotion across its product range. This role involves strategic marketing leadership, brand management, and team oversight, focusing on both B2B and B2C marketing. The ideal candidate will have extensive experience in the KBB/Furniture or Flooring markets and a proven track record in building successful commercial brands. Join a dynamic team and contribute to innovative projects while enjoying a competitive salary and benefits.

Benefits

Professional development opportunities

Collaborative work environment

Competitive salary and bonus

Qualifications

• 3+ years of leading a marketing team for a global brand.
• Proven experience of building a successful commercial brand.

Responsibilities

• Developing and leading the marketing strategy.
• Overseeing brand management and positioning.
• Providing leadership to a small team.

Skills

Leadership

Communication

Negotiation

Tools

Microsoft Office

Job description

Head of Marketing
Chirk, Wrexham
Full-time

About us

Kronospan is a global leader in the production of wood-based panels, delivering innovative solutions that enhance living spaces and commercial environments. As we continue to expand, we are looking for a dynamic and results-driven Head of Marketing to join our team.
This pivotal role will focus on driving the growth and promotion of the whole Kronospan range, with a particular focus on KronoDesign, working closely with our distribution network to support and enable pull-through sales.
Main duties and responsibilities
The Head of Marketing will be responsible for overseeing and implementing the marketing strategy for the company. Ensuring a clear and comprehensive brand is set across all markets that we operate in. This leadership role requires a deep understanding of both B2B and B2C marketing, with a strong emphasis on brand management, lead generation, and market growth across multiple regions.

Main Duties

• Strategic Marketing Leadership, developing and leading the marketing strategy, in line with the overall business goals.
• Brand Management and Positioning, supporting the central marketing team in the development and maintenance of the Company's brand.
• Market Research and Analysis, analysing and providing in-depth knowledge on trends, customer needs and competition.
• Lead Generation and Demand Generation
• Digital and Traditional Marketing Management, support trade fairs and the Kronospan Design Center with materials and resources.
• Team Leadership, providing leadership to a small team, giving structure and direction with the opportunity for career development.
• Stakeholder Engagement, engagement with internal teams as well as customers and partners in developing the Kronospan brand.
• Budget and Resource Management, provide reports and ROI on campaigns and strategies.

Requirements

• In-depth knowledge of the KBB/Furniture or Flooring markets.
• Proven experience of building a successful commercial brand and driving sales through marketing initiatives
• 3+ years of leading a marketing team for a global brand
• Excellent presentation, communication and leadership skills
• Ability to track and work within a budget
• Utilise good negotiation skills with suppliers
• Core Microsoft office skills, including Excel, Word and Powerpoint

What we offer
At Kronospan, we offer a collaborative and dynamic work environment, with opportunities for growth and professional development.
As part of our team, you'll be at the forefront of exciting projects and have the opportunity to work with a diverse group of industry professionals across various sectors.

We offer a highly competitive package with salary and bonus.

Click apply and you will be taken to our careers site to complete your application.