Head Of Marketing

Salt; City Of London; On-site; GBP 90,000; Full time

Job summary

A leading SaaS company in London seeks a Head of Marketing (Demand Generation) to enhance brand engagement and lead generation strategies. The ideal candidate should have 7-8 years of B2B marketing experience, particularly in demand generation and campaigns. Responsibilities include planning events and executing marketing campaigns. This role offers a competitive salary of approximately £90K plus bonus and is on-site full time.

Qualifications

• At least 7-8 years of experience in B2B demand generation, campaign execution, and event planning.
• Hands-on knowledge of ABM strategies.
• Strong analytical skills for tracking and optimizing campaign performance.

Responsibilities

• Plan and deliver virtual and in-person events.
• Develop and execute integrated demand generation campaigns.
• Own campaign performance using data-driven insights.
• Manage campaign calendar alignment with sales and product teams.
• Collaborate with Sales, Product, and Customer Success teams.

Skills

B2B demand generation

Campaign execution

Event planning

ABM strategies

Marketing automation

CRM tools

Analytical skills

Job description

Overview

Head of Marketing (Demand Generation) — London (NB: In office full time/5 days)

Salary: c£90K plus bonus

Role

I am working with an outstanding global SaaS company that provides innovative digital solutions that transform how industries collaborate and deliver. They partner with some of the world's most forward-thinking organisations and are now looking for a Head of Marketing to join their London team. This role is ideal for a B2senior B marketeer with strong demand generation and campaign experience.

Responsibilities

• Plan and deliver virtual and in-person events from webinars and product demos to large-scale trade shows.
• Develop and execute integrated demand generation campaigns across email, paid media, SEO/SEM, and ABM.
• Own campaign performance, using data-driven insights to optimise lead generation and ROI.
• Manage the end-to-end campaign calendar, ensuring alignment with sales and product teams.
• Collaborate cross-functionally with Sales, Product, and Customer Success to deliver campaigns that resonate with target audiences.

Requirements

• At least 7-8 years of experience in B2B demand generation, campaign execution, and event planning - ideally in SaaS, construction or technology.
• Hands-on knowledge of ABM strategies.
• Experience with marketing automation and CRM tools.
• Creativity and organisation skills, compounded by commercial thinking and enjoyment working in a collaborative team.
• Strong analytical skills, able to track and optimise campaign performance.

Rates depend on experience and client requirements