Head of Marketing

Artiun Arquitetura e Engenharia Ltda; Bromsgrove; On-site; GBP 75,000 - 90,000; Full time

Job summary

A marketing solutions company based in Birmingham seeks a Head of Marketing to lead B2B marketing strategies and campaigns. This role requires expertise in Hubspot, performance marketing, and data analysis to drive successful marketing efforts. The ideal candidate will have a strong background in managing multi-channel acquisition programs. Competitive salary between £75,000 - £90,000 plus benefits offered.

Benefits

Benefits in addition to salary

Qualifications

• Well experienced in B2B or B2C demand generation in a management position.
• Ability to think strategically and analyse performance.
• First-hand experience in running performance marketing campaigns.

Responsibilities

• Identifying, planning and driving B2B marketing strategies.
• Design and implement B2B marketing processes in Hubspot CRM.
• Use data and analytics to improve marketing efforts.

Skills

B2B demand generation

Data analysis

Strategic thinking

Tools

Hubspot

Google AdWords

Facebook ads

LinkedIn ads

Job description

Overview

Birmingham, UK / Birmingham / SaaS / Head of Marketing / Software / B2B Marketing / Hubspot / Marketing Campaigns

£75,000 - £90,000 + Benefits

An exciting opportunity for a marketing professional to join as Head of Marketing, leading multi-channel marketing efforts across clients. An analytical role, requiring a data-driven and collaborative leader who can balance strategy with execution.

Responsibilities

• Identifying, planning and driving B2B marketing strategies to generate sales leads and prospection lists
• Design and implement B2B marketing processes, pipeline management and dashboards in Hubspot CRM
• Implement tools and campaigns such as email automation and paid search and social
• Work closely with the product team to improve marketability of product
• Use data and analytics to improve marketing efforts

Qualifications

• Well experienced in B2B or B2C demand generation in a management position with proven success in developing and executing multi-channel acquisition programs, preferably in the SaaS space
• Ability to think strategically, analyse performance and user data, identify trends and present key findings
• First-hand experience in running performance marketing campaigns, Google AdWords, Facebook ads, LinkedIn ads, etc.
• Proven knowledge of Hubspot, ad platforms, social platforms and other marketing tools

Bright Executive Recruitment is acting as an employment agency in relation to this vacancy.

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