Head of Marketing

Mad Swans; Bristol; Hybrid; GBP 55,000; Full time

Job summary

Mad Swans is seeking a Head of Marketing to lead the launch of an innovative hospitality brand. This strategic leadership role requires a dynamic and experienced marketer to develop brand positioning, engage customers, and drive revenue growth through creative initiatives and campaigning.

Benefits

Attractive Bonus Scheme

Free Employee Meal whilst on shift

Wage Stream – access your pay for hours worked before pay day

Employee Discounts on Food, Sports, Activities, Cabins and in the Retail Shop

Team Social & Well-being Activities & Events

Mad Swans Hoodie

Plant your own tree at Mad Swans

Qualifications

• 5+ years of hospitality sales and marketing leadership experience.
• Proven experience with brand launches or multi-property openings.
• Strong execution skills and able to lead a marketing team.

Responsibilities

• Lead strategic and commercial planning for the launch of a new hotel brand.
• Develop and execute integrated launch campaigns for hotel opening.
• Manage brand website launch, SEO/SEM, and CRM development.

Skills

Leadership

Digital Marketing

Brand Management

Customer Acquisition

Execution Skills

Tools

CRM Tools

SEO/SEM

Job description

Head of Marketing

"Marketing leader, pickleball enthusiast"

You bring your expertise, enthusiasm, and curiosity; and we’ll provide you with space to play.

• Full Time – Permanent Contract
• £55,000/annum, plus bonus scheme
• Based at Mad Swans in the Mendips (Bristol)
• Flexibility with base location within the South of the UK
• Regular Travel to Existing & New Sites

Mad Swans is looking for a full-time Head of Marketing to join our budding team. You’ll be the first person to step into these shoes and shape this brand-new role and brand.

This exciting new role represents a rare opportunity to establish a new hospitality brand centred around sport, hospitality and sustainability.

We are seeking a passionate Head of Marketing to lead and manage the strategic marketing efforts of our hospitality brand. The ideal candidate will be a dynamic leader, full of initiative and creativity, with a deep understanding of the hospitality industry, capable of driving strong positive brand awareness, customer acquisition, and revenue growth through innovative marketing initiatives.

You will lead and spearhead all marketing efforts for Mad Swans’ first opening, Mad Swans in the Mendips, Bristol. Your role is pivotal in the successful launch of this exciting new brand. You will develop go-to-market strategies, build brand awareness from the ground up, drive revenue working closely with the Head of Sales, and scale our presence across key markets and communities. You will manage, develop and drive the marketing team for Mad Swans. You will be a proven team player and are excited by and used to entrepreneurial environments. We already have sites planned for Alton, Exeter and Farnham.

What we do

We are experts in our field, committed to creating boundary-pushing social spaces that spark meaningful connections through play in nature.

This summer, we’re opening our first countryside hangout for mavericks. The unruly. The friendship groups you wish you were in. The families you want to hang out with. The evenings that go on forever. And the weekends that become folklore. Come for a good time. Come for a long time. Come for a breath of fresh air. Whoever you are. Come as you are.

Social play spanning Padel Tennis, Pickleball, Darts, Shuffleboard and Golf gives guests the chance to explore one game or sample them all, across a few hours, a day, or a long weekend. We’re all about great food, which is why we’ve teamed up with experts in their field to create two distinct dining experiences and endless ways to enjoy them. The Potting Shed proudly boasts a menu of refreshing takes on Brasserie classics while, in The Hangout, the focus is on shareable plates with no compromise on flavour. But wherever guests find themselves, from course to court, the meadow to the orchard, they’re never far from a plate of something delicious. And, for evenings that go on forever, an Eco Cabin for the night is only a starlit walk through the wilderness away.

What we can do for you

We understand that there’s more to life than work, which is why our roles are designed to allow exploration, from long-time passions to brand-new intrigues.

We believe that to be interested is to be interesting – that means industry-leading training inside and outside of your specified job role. If you have a question, we want to provide you with the tools to answer it. As we make our start in the world, our team need to be able to wear a few different hats, which we treat as an opportunity, allowing you to take considered detours into topics of interest, in the pursuit of a broader, richer perspectives.

And out of hours, our guests’ playground is yours too. Enjoy the wide variety of green spaces, and the games they host, at an exclusive rate. You’ll have the opportunity to get involved in all things Mad Swans, from padel lessons to cocktail workshops, after all, we want you to be as excited by our product as we are.

What there is to it

Brand Launch & Management & Go-to-Market

• Lead strategic and commercial planning for the launch of a new hotel brand.
• Build on and develop brand positioning and customer acquisition strategies.
• Develop and execute integrated launch campaigns for hotel opening.

Oversee brand consistency across all channels, ensuring a strong and coherent visual and verbal identity.

Direct content strategy for websites, social media, print, and digital advertising.

Guide the creation of compelling campaigns and storytelling that resonate with target audiences.

Marketing & PR Leadership

• Oversee brand marketing, content, PR, digital, and social strategy working with the Marketing Executive.
• Manage brand website launch, SEO/SEM, and CRM development.
• Ensure consistent messaging and visual identity across all platforms.
• Create annual and quarterly marketing plans with detailed budgeting and forecasting.

Develop integrated advertising campaigns across print, digital, broadcast, and outdoor media.

Identify sponsorship and promotional opportunities that align with the brand.

Manage relationships with media partners, agencies, and freelancers.

Build and maintain relationships with key partners, influencers, and press.

Manage public relations strategies, crisis communication, and reputation management.

Organize and support company events, trade shows, and community outreach initiatives.

Financial Management

Develop and manage the marketing budget, ensuring alignment with overall financial objectives

Allocate resources effectively across campaigns, channels, and initiatives to maximise ROI

Monitor and control marketing expenditures, providing regular financial forecasts and variance analyses.

Collaborate with the finance department to track budget performance, reconcile invoices and ensure timely reporting.

Reporting & ROI Analysis

Establish clear KPIs and performance metrics for all marketing initiatives, including brand awareness, customer engagement, lead generation and revenue impact.

Regularly analyse and report on campaign performance across all channels.

Utilize data analytics tools such as Google Analytics, CRM dashboards, social media insights, to evaluate campaign effectiveness and customer behaviour.

Prepare and present detailed marketing performance reports to executive leadership, highlighting successes, challenges and areas for optimization.

Cross-Property Oversight (in future)

• Align local marketing efforts with brand-level strategy.
• Coordinate cross-property promotions, events, and media opportunities.
• Monitor Marketing KPIs including RevPAR, ADR, and direct channel performance.

This is a full-time permanent position. The salary for this role is £55,000/annum along with an attractive bonus scheme.

Location – the planned base location for this role is Mad Swans in the Mendips (Bristol), however, there is some flexibility with location within the South of the UK. This role will travel to all existing and future sites. At present, we have sites in Bristol, Alton, Exeter and Farnham. We also have a central office in Piccadilly, London.

Travel Requirement - this role will visit all existing and new sites in the future so there will be a need to travel on a regular basis. Given the location of our sites, the job holder will need to be able to drive and also have their own vehicle. This role may also require the job holder to stay away overnight from time to time.

Working Hours – the working hours will generally be core office hours, however, occasional evenings and weekend work maybe required at times.

Working Days – this role will predominantly work Monday to Friday.

Who we’re looking for

We are looking for a Head of Marketing who is:

• Experienced with five or more years of hospitality sales and marketing leadership
• Proven and experienced with brand launches or multi-property openings
• Highly knowledgeable of digital marketing, revenue strategy, and CRM tools
• Able to be strategic and have a mindset with strong execution skills and team leadership ability
• Passionate about innovation, storytelling, and guest engagement

• Results driven and driven to achieve ambitious sales revenue targets
• Excited about launching a new hospitality brand and concept
• An excellent communicator and negotiator
• Strong organisational skills and able to multi-task
• Confident, outgoing and well-presented
• Self-driven and highly motivated
• Happy and able to work both independently and as part of a team
• Proactive, positive and resilient by nature
• Solutions driven
• Innovative and able to develop and deliver creative solutions
• Flexible and happy to help and support in a new business start-up environment
• Comfortable working in a highly entrepreneurial environment and business
• Highly organised and comfortable working in a very fast-paced environment

Please note, you must be eligible to work in the UK as we are unable to sponsor any work permits or visas.

What is in it for you

• Attractive Bonus Scheme
• Free Parking
• Free Employee Meal whilst on shift
• Wage Stream – access your pay for hours worked before pay day
• Employee Discounts on Food, Sports, Activities, Cabins and in the Retail Shop
• Reward & Recognition Initiatives
• Team Social & Well-being Activities & Events
• Employee Referral Scheme Bonus
• Mad Swans Water Bottle
• Mad Swans Hoodie
• Plant your own tree at Mad Swans

How to Apply

If you believe you have what it takes to come on-board and would like to be part of something new and exciting, we would love to hear from you. Please simply apply by hitting the apply button.

Recruitment Agencies

We are not working with any recruitment agencies at this time. As such, we do not accept any speculative CV’s and/or candidate profiles and are, therefore, unable to consider these.