Head of Marketing

Study Group; Brighton; On-site; GBP 50,000 - 70,000; Full time

Job summary

An international education provider is seeking a Head of Marketing to lead brand marketing initiatives. This role involves developing marketing plans, enhancing brand awareness, and managing relationships with partners. The ideal candidate will have senior marketing experience in an international context, particularly in the Higher Education sector. A Bachelor's degree and a strong understanding of the market are essential for success. This position is based in Brighton, offering a full-time fixed-term contract.

Qualifications

• Senior marketing experience in an international context.
• Ability to mentor and develop team members.
• Experience developing strategic integrated marketing plans.

Responsibilities

• Develop and define differentiated propositions for new partners.
• Ensure products achieve targets through innovative marketing.
• Manage relationships between partners and internal teams.
• Increase brand awareness in key geographies.
• Design optimum go-to-market approach for new products.
• Support marketing campaigns for effective execution.

Skills

Understanding of Higher Education market

International marketing experience

Strong communication skills

Commercial awareness

Education

Bachelor's degree

Job description

Contract Type: Full Time - Fixed term 12 months
Location: Brighton Head Office - Britannia House

As a Head of Marketing within Brand Marketing, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to UK, Ireland and increasingly APAC as destination markets, partners and programmes. This includes the development and coordination of marketing plans across new and existing partnerships and products in line with Study Group’s brand and marketing strategy.

You will play a key integral role in ensuring the consistency of Study Group’s brand positioning across the brand proposition hierarchy and lead the engagement with some of our university and international delivery partners to ensure their objectives, brand positioning and reputation are delivered through our GTM plans.

This pivotal role involves creating and maintaining differentiated value propositions, developing go-to-market plans, and managing new product launches through various channels. Collaborating with cross-functional teams, you'll identify key initiatives to expand brand reach, maximize student recruitment, and meet partner expectations.

Your expertise will contribute to annual marketing plans, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success.

ABOUT THE ROLE

• Launch to market activities: For new partners and products, develop and define differentiated, segmented propositions across our brand hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our study destinations and delivery level propositions.
• Marketing Collateral & positioning: Ensure our portfolio of existing and new products achieve their targets through innovative and well-executed product marketing initiatives across our portfolio of product categories.
• Relationship management: Act as a marketing interface between our partners and internal Study Group teams to help define the overall proposition and story for internal and external stakeholders and customers.
• Brand awareness: Work in collaboration with Customer Marketing to increase our brand awareness across our key source geographies ensuring brand consistency and clarity with each of our core audiences (university partners, agents, schools, prospective students).
• Product proposition development: Based on customer insight, develop and define differentiated, segmented propositions across our product hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our product portfolio.
• Go to market planning & coordination: Work with colleagues in Sales, Product, Partner Recruitment and wider marketing teams to design the optimum go-to-market approach for new products ensuring student recruitment, brand reach and partner satisfaction targets are met.
• Marketing campaigns: Contribute ideas, support and deliver the marketing and communications assets and toolkits for marketing and sales colleagues that enable them to create and execute appropriate and powerful campaigns.

ABOUT YOU

• Qualified to Bachelor degree level.
• Understanding of Higher Education market.
• International marketing experience (ideally in APAC, Middle East).
• Senior marketing experience in an international context, across the entire marketing mix.
• Experience liaising and managing peer relationships with external third parties.
• Ability to contribute to tenders / new business development requests.
• Line management responsibility.
• Ability to mentor and develop team members – whether directly managing or liaising in a matrix way of working.
• Strong communicator with excellent verbal and writing skills, a keen visual sense, and an eye for detail.
• Experience developing and implementing strategic integrated marketing plans across the channel mix.
• Integrated marketing mindset, passion for storytelling through multiple media types.
• Commercial awareness.
• Ability to work independently.

ABOUT US

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed.

ORGANISATIONAL COMPLIANCE

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted - Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal-opportunity employer, and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.