Head of Marketing

15gifts is a fast-growing B2B SaaS/PaaS company and we are now launching a unique agentic sales agent platform - built on 12 years of data from our current guided selling product and fine-tuned by the highest performing human salespeople. The sales agent will be launched with some of the largest companies globally and this innovation marks a major milestone for our business. Building on our 12 years as market leader, we’re now entering an exciting growth stage. As a PE backed, Brighton-based company, we pride ourselves on fostering a culture that celebrates brilliance, encourages ownership, and champions continuous innovation.

The Role

Reporting directly to the CEO / CRO, the Head of Marketing will lead our brand, and be responsible for developing and executing a full-funnel marketing strategy that aligns with our revenue goals. You will lead demand generation, brand positioning, and account-based marketing (ABM) to accelerate growth. The ideal candidate has experience in enterprise SaaS/PaaS marketing, a data-driven approach, and a proven track record of driving measurable results.

Key Accountabilities

Marketing Strategy & Execution

• Owning and executing an ambitious marketing vision aligned to company goals
• Evolving and leading delivery and optimisation of a comprehensive B2B marketing strategy to support business growth
• Collaboratively work with sales, customer success, and product teams to ensure a cohesive go-to-market strategy.

Demand Generation and Growth Strategy

• Driving demand generation through multi-channel campaigns, including digital marketing, content marketing, paid advertising, and events.
• Working in partnership with the sales team, develop an Account-Based Marketing (ABM) strategy to target high-value enterprise customers.
• Implementing and leveraging marketing automation tools (e.g. HubSpot, Marketo) to nurture and convert leads efficiently.

Customer & Market Insights

• Working closely with our commercial analytics and product teams, embedding customer and market insights into ongoing optimisation to understand customer needs, competitive landscape, and emerging industry trends.
• Using these data-driven insights to refine messaging, campaign performance, and overall marketing effectiveness.

Brand and Positioning

• Refining and leading execution of a compelling brand strategy that positions 15Gifts as a thought leader in the industry.
• Developing high-impact content, including whitepapers, case studies, webinars, and blogs, to establish credibility and drive engagement.
• Leading PR, media relations, and analyst engagement to enhance brand visibility.

Team & Agency Leadership

• Collaborating closely with internal design and product teams to maintain a cohesive brand experience
• Managing two marketers and external agencies to ensure seamless execution and measurable ROI across all marketing activities

Performance Measurement & Insights

• Establishing and reporting on key marketing metrics to the leadership team
• Implementing robust experimentation frameworks to foster continual marketing innovation

Rebrand & Relaunch

We are currently undergoing a significant rebrand and product relaunch, making this a pivotal moment for our company. The Head of Marketing will play a key role in shaping and executing this transformation, ensuring a strong market repositioning, seamless rollout, and consistent messaging across all channels.

Skills and experience

• Extensive, enterprise SaaS marketing experience, including in a leadership role, ideally during significant transformation or high-growth phases
• Proven expertise in enterprise marketing, ABM strategies, and crafting compelling messaging for enterprise buyers
• Strong track record in lead generation, pipeline acceleration, and revenue growth with demonstrable ROI
• Strategic thinker with exceptional ability to translate goals into execution, supported by strong commercial acumen and data-driven decision making
• Deep understanding of innovative technologies (AI experience a plus) with entrepreneurial mindset focused on customer-centric solutions
• Outstanding communicator and collaborator capable of influencing senior stakeholders while effectively managing both internal and external marketing resources
• Bonus: Experience marketing managed services offerings and communicating their unique value proposition

Diversity is incredibly important to us. Research shows how people from marginalised groups are less likely to apply for a job unless they meet every requirement. However, these accountabilities are a guide, and, if you feel like this role could be for you and you don’t meet every criteria, please do apply. We’d love to hear from you.

Benefits include

• Medicash healthcare scheme (reclaim costs for dental, physiotherapy, osteopathy and optical care)
• Life Insurance scheme
• 25 days holiday + bank holidays + your birthday off (rising to 28 after 3 consecutive years with the business & 30 after 5 years)
• Employee Assistance Programme (confidential counselling)
• Enhanced parental leave and pay
• Referral programme