Head of Marketing

Office Angels; Bracknell; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A recruitment agency is seeking a Head of Marketing based in Bracknell. This hybrid role will involve developing and executing marketing strategies, managing campaigns, and leading a team. The ideal candidate will have a strong background in digital marketing and proven leadership skills. The salary range for this full-time position is £40,000 to £45,000 per annum.

Qualifications

• Proven experience in strategic leadership and campaign management.
• Strong background in digital marketing, reporting & analysis, and lead generation.
• Exceptional team leadership skills and a knack for stakeholder communication.

Responsibilities

• Develop and implement a marketing strategy that aligns with company goals.
• Plan, launch, and manage integrated marketing campaigns.
• Lead performance marketing across SEO, PPC, email, and social media.
• Set up dashboards to track KPIs and provide insightful reports.
• Design and manage demand generation programs.
• Mentor and manage the marketing team.
• Monitor industry trends and conduct market research.
• Own and manage the marketing budget.

Skills

Strategic leadership

Campaign management

Digital marketing

Team leadership

Stakeholder communication

Job description

Office Angels are currently recruiting for a Head of Marketing for our client based in Bracknell.

Role: Head of Marketing

Location: Bracknell - Hybrid

Salary: £40,000 to £45,000 per annum

Are you a strategic thinker with a passion for driving brand growth? Do you thrive in a dynamic environment where creativity meets analytics? If so, our client is looking for a talented Head of Marketing to lead their marketing initiatives and fuel their growth journey!

About the Role:

As the Head of Marketing, you will be the architect of our client's marketing strategy, responsible for developing, executing, and overseeing comprehensive marketing plans that align with the company's growth objectives. You will play a pivotal role in enhancing brand visibility and customer acquisition while managing both internal teams and external partners to maximise ROI on marketing investments.

Key Responsibilities:

• Strategic Leadership: Develop and implement a marketing strategy that aligns with company goals and revenue targets.
• Actively contribute to the senior leadership team and wider business strategy.
• Define brand positioning and ensure messaging consistency across all platforms.

Campaign Management & Execution:

• Plan, launch, and manage integrated marketing campaigns across digital, content, print, PR, and events.
• Oversee the creation of marketing assets such as websites, brochures, and videos.

Digital Marketing Oversight:

• Lead performance marketing across SEO, PPC, email, and social media.
• Analyse website and campaign analytics to enhance user experiences and conversion rates.

Reporting & Analysis:

• Set up dashboards to track KPIs and provide insightful reports on performance and market trends.

Lead Generation & CRM:

• Design and manage demand generation programs.
• Collaborate with Sales to align marketing and sales funnels effectively.

Team Leadership:

• Mentor and manage the marketing team, fostering a culture of innovation and accountability.
• Conduct performance reviews and support career development.

Market Insight & Competitor Analysis:

• Monitor industry trends and conduct market research to inform strategic decisions.

Budget Management:

• Own and manage the marketing budget, ensuring cost-effectiveness and reporting on performance.

Stakeholder Communication:

• Serve as the primary point of contact for marketing within the business, collaborating with various teams to drive alignment.

What We're Looking For:

• Proven experience in strategic leadership and campaign management.
• Strong background in digital marketing, reporting & analysis, and lead generation.
• Exceptional team leadership skills and a knack for stakeholder communication.
• Ability to identify market insights and manage budgets effectively.

Office Angels is an employment agency and an equal opportunities employer who puts expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, abilities, and more. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.