Head of Marketing

Brooks & Associates Public Relations; Altrincham; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A growing fintech business, Brooks & Associates Public Relations, is seeking a Head of Marketing to lead their marketing strategy and operations. This role involves developing insightful lead generation campaigns and optimizing customer engagement, all within a supportive and collaborative environment. The position offers a competitive salary, flexibility, and a significant opportunity to impact the business's growth and success.

Benefits

Hybrid working model (3 days in Altrincham office)

Key role in a marketing transformation project

High-impact position with autonomy and leadership exposure

Supportive, collaborative culture with a focus on customer success

Qualifications

• B2B marketing experience, ideally in fintech or SME lending.
• Strong knowledge of lead generation and CRM marketing.
• Experience managing and optimising conversion funnels.

Responsibilities

• Plan and deliver lead generation campaigns across various channels.
• Own the CRM platform and manage automation, segmentation, and reporting.
• Oversee digital channels including the website and SEO to drive acquisition.

Skills

B2B marketing

lead generation

CRM marketing

data analysis

communication

Tools

HubSpot

Salesforce

Job description

Job Title: Head of Marketing Finance

Location: Altrincham (Hybrid 3 days per week in office)

Salary: Up to £75,000 per year (Depending on Experience)

Job Type: Full-time, Permanent

Industry: Financial Services / Fintech

Job Summary

Were hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention.

Youll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.

Key Responsibilities

• Plan and deliver lead generation campaigns across digital, email, content, and partner channels
• Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance
• Own the CRM platform (e.g. HubSpot or Salesforce) manage automation, segmentation, and reporting
• Develop customer lifecycle programmes to increase engagement, retention, and repeat business
• Oversee digital channels including the website, paid media, and SEO to drive acquisition
• Create high-quality content such as blogs, guides, and case studies tailored to SME audiences
• Manage and grow affiliate, broker, and referral partnerships to expand reach
• Analyse campaign results, measure ROI, and present insights to the wider leadership team
  
  

Required Skills & Experience

• B2B marketing experience, ideally within fintech, financial services, or SME lending
• Strong knowledge of lead generation and CRM marketing
• Experience managing and optimising conversion funnels
• Confident using marketing automation tools and CRM systems
• Excellent written and verbal communication skills
• Commercially focused with strong data analysis and reporting abilities
  
  

Desirable

• Experience in a scale-up or high-growth environment
• Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)
  
  

Benefits

• Salary up to £75,000 (depending on experience)
• Hybrid working model (3 days in Altrincham office)
• Key role in a marketing transformation project
• High-impact position with autonomy and leadership exposure
• Supportive, collaborative culture with a focus on customer success
  
  

Application Instructions

Apply now with your CV and a brief cover note outlining your relevant experience.

Recruiter Contact

Max Tullis-Turner

Practice Lead, Digital | Blue Pelican

??

• 01892 507130