Head of Marketing

Blue Pelican Group; Altrincham; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A growing fintech company is seeking a Head of Marketing to lead strategic initiatives focused on lead generation and customer retention. This role involves direct reporting to the CMO and aims to enhance the company’s impact on small business funding solutions. Candidates should be data-driven and have a solid background in B2B marketing, particularly in fintech.

Benefits

Hybrid working model

Key role in marketing transformation

Autonomy and leadership exposure

Qualifications

• Experience in B2B marketing within fintech/financial services.
• Strong knowledge in lead generation and CRM.
• Confident in using marketing automation tools.

Responsibilities

• Plan and deliver lead generation campaigns across multiple channels.
• Own the CRM platform including automation and reporting.
• Analyse campaign results and measure ROI.

Skills

B2B marketing

lead generation

CRM marketing

data analysis

communication skills

Tools

HubSpot

Salesforce

Job description

Job Title: Head of Marketing – Finance
Location: Altrincham (Hybrid – 3 days per week in office)
Salary: Up to £75,000 per year (Depending on Experience)
Job Type: Full-time, Permanent
Industry: Financial Services / Fintech

Job Summary

We’re hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention.

You’ll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.

Key Responsibilities

• Plan and deliver lead generation campaigns across digital, email, content, and partner channels

• Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance

• Own the CRM platform (e.g. HubSpot or Salesforce) – manage automation, segmentation, and reporting

• Develop customer lifecycle programmes to increase engagement, retention, and repeat business

• Oversee digital channels including the website, paid media, and SEO to drive acquisition

• Create high-quality content such as blogs, guides, and case studies tailored to SME audiences

• Manage and grow affiliate, broker, and referral partnerships to expand reach

• Analyse campaign results, measure ROI, and present insights to the wider leadership team

Skills & Experience

Required:

• B2B marketing experience, ideally within fintech, financial services, or SME lending

• Strong knowledge of lead generation and CRM marketing

• Experience managing and optimising conversion funnels

• Confident using marketing automation tools and CRM systems

• Excellent written and verbal communication skills

• Commercially focused with strong data analysis and reporting abilities

Desirable:

• Experience in a scale-up or high-growth environment

• Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)

Benefits

• Salary up to £75,000 (depending on experience)

• Hybrid working model (3 days in Altrincham office)

• Key role in a marketing transformation project

• High-impact position with autonomy and leadership exposure

• Supportive, collaborative culture with a focus on customer success

Application Instructions

Apply now with your CV and a brief cover note outlining your relevant experience.

Recruiter Contact:
Max Tullis-Turner
Practice Lead, Digital | Blue Pelican
??
?? 01892 507130