Head of luxury packaging design M/F

Approach People; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Approach People Recruitment is seeking a Head of Luxury Packaging Design in London to lead a creative team responsible for premium packaging identities for luxury brands. The role focuses on defining vision, supervising concept development, and ensuring top-tier craftsmanship.

You will guide projects from concept to final production, collaborating with strategy, marketing and production teams while staying ahead of trends in materials and finishes.

Qualifications

• Degree in Graphic Design, Packaging Design, Art Direction or related discipline.
• Significant experience in packaging design leadership within luxury/ premium brands.

Responsibilities

• Define and drive the creative vision for luxury and premium packaging projects.
• Lead, mentor and develop a team of packaging designers.
• Oversee the creation of innovative, distinctive and visually impactful packaging concepts.
• Participate in client briefings, strategic recommendations and creative presentations.
• Ensure consistency across brand territories and visual identities.
• Provide creative direction from concept to final production.
• Collaborate with strategy, marketing, production and development teams.
• Maintain high standards of craft and delivery in all projects.
• Stay ahead of trends in luxury packaging materials and finishes.

Skills

Packaging leadership

Brand storytelling

Creative direction

Education

Graphic Design/Packaging Design degree

Art Direction awareness

Job description

Head of Luxury Packaging Design (M/F) - London

About the Role

Our client, a leading creative agency specialising in luxury and premium brands, is looking for a Head of Packaging Design to lead its creative team and support prestigious brands in the development of their packaging identities.

As a true creative leader, you will be responsible for defining the design vision across projects, from initial concepts through to final execution, ensuring the highest standards of creativity, craftsmanship and strategic thinking.

Key Responsibilities

• Define and drive the creative vision for luxury and premium packaging projects.
• Lead, mentor and develop a team of packaging designers.
• Oversee the creation of innovative, distinctive and visually impactful packaging concepts.
• Participate in client briefings, strategic recommendations and creative presentations.
• Ensure consistency across brand territories and visual identities.
• Provide creative direction throughout the entire design process, from concept development to final production.
• Collaborate closely with strategy, marketing, production and development teams.
• Ensure the highest level of creative excellence, quality and delivery standards.
• Stay ahead of emerging trends in design, materials, finishes and luxury packaging innovation.

About You

• Degree in Graphic Design, Packaging Design, Art Direction or a related discipline.
• Significant experience in packaging design leadership, ideally gained within a creative agency working with luxury, beauty, fragrance or premium brands.
• Strong portfolio demonstrating exceptional aesthetic sensitivity and the ability to build compelling brand worlds.
• Proven experience leading and inspiring creative teams.
• Strong understanding of branding, storytelling and visual identity development.
• Excellent knowledge of premium materials, finishes and high-end packaging craftsmanship.
• Creative, inspiring and confident presenting concepts to international luxury clients.

Why Join?

• Join a highly creative agency working with prestigious luxury brands.
• Lead high-impact packaging projects combining creativity, strategy and craftsmanship.
• Work within London's vibrant luxury and creative design ecosystem.
• Be involved in internationally recognised projects with strong brand visibility.