Head of FMCG packaging design M/F

Approach People; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Approach People Recruitment is assisting a leading brand agency in London to appoint a Head of Packaging Design. You will steer the creative direction for FMCG packaging, mentor a team of designers, and deliver packaging solutions aligned with consumer insights, brand strategy and commercial goals.

The role requires strategic thinking, a strong portfolio and leadership to manage multi-market projects while satisfying technical and sustainability requirements.

Qualifications

• Proven packaging design experience in branding/creative agencies.
• Strong portfolio of packaging identities and commercial impact.
• Experience leading and mentoring creative teams.
• Deep understanding of branding, consumer behaviour and market-driven design.
• Excellent communication and strategic leadership skills.
• Knowledge of packaging production processes, materials and constraints.

Responsibilities

• Define and lead the creative packaging strategy for FMCG brands across categories.
• Manage and develop a team of packaging designers.
• Oversee concepts from brief to final artwork and production.
• Translate consumer insights into strong design solutions.
• Present recommendations to clients and stakeholders.
• Ensure brand consistency across markets and audiences.
• Collaborate with strategy, account management, production and marketing teams.
• Monitor market trends and packaging innovations.

Skills

Packaging design

Creative leadership

Team mentoring

Branding & consumer insight

Communication skills

Strategic thinking

Education

Graphic/Packaging Design degree

Job description

Head of FMCG Packaging Design (M/F) – London

About the Role

Our client, a creative agency specialising in brand identity and packaging design, is looking for a Head of Packaging Design to lead the creative direction of packaging projects for leading FMCG brands.

You will be responsible for shaping the agency’s creative approach, mentoring a team of designers and delivering impactful packaging solutions that combine consumer insight, brand strategy and commercial objectives.

Key Responsibilities

• Define and lead the creative packaging strategy for FMCG brands across multiple categories.
• Manage, inspire and develop a team of packaging designers.
• Oversee packaging concepts from initial brief through to final artwork and production.
• Translate consumer insights and brand challenges into strong creative solutions.
• Present and defend creative recommendations with clients and stakeholders.
• Ensure brand consistency and relevance across different markets and consumer audiences.
• Collaborate with strategy, account management, production and marketing teams.
• Monitor market trends, consumer behaviours and packaging innovations.
• Ensure designs meet technical, manufacturing, budget and sustainability requirements.

About You

• Degree in Graphic Design, Packaging Design, Art Direction or a related field.
• Proven experience in packaging design, ideally gained within a branding or creative agency environment.
• Strong portfolio showcasing successful packaging identities and commercially impactful design solutions.
• Experience managing or mentoring creative teams.
• Strong understanding of branding, consumer behaviour and market-driven design.
• Good knowledge of packaging production processes, materials and technical constraints.
• Strategic thinker with strong creative leadership and excellent communication skills.

Why Join?

• Join a leading creative agency working with high-profile consumer brands.
• Lead diverse packaging projects with strong commercial and creative impact.
• Inspire and develop a talented creative team.
• Work at the intersection of creativity, innovation and brand strategy.