Head of Lifecycle Marketing

Booksy; United Kingdom; Remote; USD 150,000 - 250,000; Full time

Job summary

Join a dynamic and rapidly growing company as the Head of Lifecycle Marketing. In this pivotal role, you'll oversee the entire customer journey, leading a team of CRM specialists to enhance engagement and retention strategies. This position offers the freedom to innovate and the opportunity to make a significant impact on customer lifetime value. You'll collaborate closely with cross-functional teams, utilizing your expertise in CRM platforms and data-driven marketing to drive measurable results. If you're passionate about marketing in a vibrant environment, this role is perfect for you.

Benefits

Flexible working hours

Remote work options

International team development opportunities

Supportive team environment

Qualifications

• Proven success in lifecycle marketing within SaaS or marketplace.
• Expertise in managing CRM tech stack and Customer Data Platforms.

Responsibilities

• Lead a team in planning and delivering CRM campaigns.
• Drive customer acquisition, retention, and reactivation strategies.

Skills

Lifecycle Marketing

CRM Platforms

Project Management

Data-Driven Marketing

Customer Segmentation

Cross-Functional Collaboration

Tools

Salesforce

HubSpot

Marketo

Iterable

Job description

Your career as Head of Lifecycle Marketing at Booksy will provide you with the opportunity to own the end-to-end customer journey for both providers and customers on one of the leading beauty, health and wellness marketplace platforms in the world.

Reporting to the Director of Growth Marketing and working closely with your colleagues in Martech, Data, and Product, you'll lead a team of 4-5 CRM specialists in the planning and delivery of CRM campaigns whilst ensuring seamless CRM stack integration.

Much of your motivation and satisfaction from this business-critical position will come from knowing the responsibility you'll have, the freedom you'll experience, and the role you'll play in successfully building and scaling segmented lifecycle programs that drive sustained engagement, improve long-term retention and increase customer lifetime value (LTV).

Requirements

Essentially, to ensure you succeed in this role you're going to need...

• Demonstrable breadth and depth of success in lifecycle marketing ideally within a SaaS or marketplace environment
• Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing a CRM tech stack and Customer Data Platform (CDP)
• Excellent communication, leadership, and project management skills
• Strong cross-functional collaboration skills, with the ability to work effectively with product, data, and engineering teams
• Expertise in customer segmentation, data-driven marketing strategies, and personalization techniques
• Experience in driving customer acquisition, onboarding, retention, and reactivation strategies with measurable results
• Familiarity with marketing attribution models and ability to optimize the marketing funnel
  
  

Benefits

Some of the benefits we offer are:

• The opportunity to be part of something big - the world's fastest growing beauty marketplace
• Flexible working hours and opportunity to work remotely within your country of residence
• Work in a welcoming team which is always ready to help
• Opportunity to develop in an international environment - we have teams in 6 countries
• Additional benefits that might differ depending on the location
  
  

A bit about Booksy:

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [e-mail], so we can best support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Internet Marketplace Platforms

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