Head of Insights and Analytics

British Veterinary Association; Bristol; Remote; GBP 80,000 - 100,000; Full time

Job summary

An innovative veterinary group is seeking a Head of Insights and Analytics to drive a customer-focused culture and data-driven decisions. This role involves building a robust analytics function, leading a team of experts, and refining marketing strategies through insightful data analysis. You'll work with complex data structures to provide valuable insights that shape the company's marketing efforts across various channels. Join a forward-thinking organization that values diversity and offers a supportive work environment, with the flexibility of remote or hybrid working options. This is an exciting opportunity to make a significant impact in the veterinary sector.

Benefits

26 days holiday plus bank holidays

Discretionary Bonus

Single Private Healthcare

Family-Friendly policies

Discounted staff pet care

Company pension

EAP and supportive well-being programmes

Qualifications

• Strong background in complex SQL and data warehousing.
• Experience in interpreting large complex data structures.

Responsibilities

• Build and shape the Group Marketing Insight and Analytics function.
• Deliver qualitative and quantitative insights into customer behavior.

Skills

Complex SQL

Data Warehousing

Analytical Software Skills

Data Architecture Understanding

Data Mining and Aggregation

Project Management

Relationship Management

Job description

Head of Insights and Analytics

Location – Remote

Healthy animals and happy owners – that’s the goal.

We are IVC Evidensia, and we are on a mission to build the world’s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

As Head of Insights & Analytics you will create and maintain a culture that puts the customer at the heart of our strategy and data at the heart of our decisions.

Our team aims to sustainably and efficiently drive commercial growth through new customer acquisition and driving existing customer engagement across a variety of markets and you will support them by fostering a test & learn culture, visualising data and providing insights.

What you'll do

• Build and shape the Group Marketing Insight and Analytics function from the ground up, including working with the current architecture and introducing new tools where required to centralise all marketing & customer data
• Lead and manage the I&A team, managing the relationships with external research and customer data analytics partners. Developing and coaching the analysts to build a team of SMEs who are seen as the analytics centre of excellence for IVCE
• Refine the overarching marketing customer data, insights and analytics strategy, with a focus on quality, consistency and value-added insight, reducing complexity and noise where possible.
• Responsible for the Marketing, Insight & Analytics tools, systems and dataflow and the relationships with the agencies that provide them ensuring smooth delivery of the solutions and databases on a daily a basis
• Deliver qualitative and quantitative insight into customer behaviour, attitudes, desires, and demographics, helping to shape company’s marketing strategy across products, markets (new and existing), sales channels, customer experiences and performance activity
• Own all Customer & Marketing reporting across channels within the business, ensuring timely delivery of all Weekly, Monthly, Year End & Board reporting

What skills are we looking for

• A strong background in complex SQL (we use SSMS, but any is fine) and DWHs
• Analytical software skills and strong understanding of data architecture.
• Experience of mining, aggregating and interpreting large complex data structures & sets, ideally with multi category, territory and brand retail data
• The ability to clearly and confidently articulate and present complex ideas/insight in a simple and straight forward way to a range of audiences
• Ability to focus on the detail, but also grasp the bigger picture is essential. And by understanding that bigger picture, can proactively generate insight to provoke strategic debate
• Strong project management skills with the ability to multitask and prioritize across several projects and a large number of varied projects
• Outstanding relationship management skills to confidently work with a variety of stakeholders, communicating appropriately to different audiences

In return, you will benefit from:

• Remote / Hybrid
• 26 days, plus bank holidays
• Discretionary Bonus
• Single Private Healthcare
• Family-Friendly policies
• Discounted staff pet care
• Company pension
• EAP and supportive well-being programmes

Following receipt of your application, you will be contacted by one of our experienced recruitment team.

At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.