Head of IFA Sales

Raymond James UK; Greater London; On-site; GBP 100,000 - 160,000; Full time

Job summary

Raymond James UK seeks a senior leader to head the national Intermediary Partnerships function. You will drive growth through top IFA firms, Nationals, Networks, and Service Providers, owning strategy and key partnerships at a national level.

You will lead a team of Partnership Directors and Executives, shaping strategy, overseeing Investment Sales Desk, and ensuring alignment with commercial priorities.

Qualifications

• Proven experience with IFAs, Networks, or intermediary businesses.
• Delivery of commercial outcomes via relationship-led strategies.
• Ability to influence senior executives and drive strategic planning.
• Experience in wealth or asset management partnerships.

Responsibilities

• Lead national partnership strategy and grow intermediary relationships.
• Develop and implement UK Intermediary Partnerships Strategy with senior leadership.
• Identify and secure new strategic partnerships across IFA firms, Nationals, Networks.
• Act as senior relationship owner for priority partners and events.
• Oversee roadshows, seminars, and partner events with cross-functional teams.
• Provide market insight, performance data, and governance for partnerships.

Skills

Strategic partnership thinking

Leadership

Stakeholder engagement

Intermediary distribution knowledge

Analytical capability

Cross-functional collaboration

Commercial acumen

Job description

You’ll lead our national Intermediary Partnerships function, driving growth through high-impact relationships with top IFA firms, Nationals, Networks, and Service Providers. This is a senior, strategic position at the heart of Raymond James Wealth Management’s commercial agenda, perfect for someone who thrives on influence, collaboration, and building partnerships that genuinely move the needle.

The Opportunity:

You’ll take ownership of our UK partnership strategy, expanding and deepening a panel of strategic intermediaries while ensuring every relationship aligns with our broader commercial priorities. You’ll lead a high-performing team of Partnership Directors and Executives, oversee our Investment Sales Desk, and act as senior relationship owner for key national partners.

This role is ideal for someone who combines commercial acumen with exceptional relationship skills and who wants to shape a national strategy, not just manage a portfolio.

Key Responsibilities:

• Lead national partnership strategy and deliver growth through high-quality intermediary relationships.
• Develop and implement the UK Intermediary Partnerships Strategy in collaboration with senior leadership.
• Identify and secure new strategic partnerships across key IFA firms, Nationals, and Networks.
• Act as senior relationship owner for priority partners, strengthening long-term, mutually beneficial relationships.
• Build strong connections between Raymond James senior leadership and senior stakeholders across target firms.
• Lead, motivate, and develop a high-performance intermediary team.
• Partner closely with Marketing to align campaigns, events, and initiatives with partnership objectives.
• Represent Raymond James at partner events, industry forums, and joint initiatives.
• Oversee planning and delivery of national roadshows, seminars, and events.
• Collaborate with Investment Strategy, Marketing, Operations, and other teams to ensure seamless execution.
• Maintain deep knowledge of our product proposition and investment philosophy.
• Provide market insight, competitor intelligence, and intermediary trend analysis to inform strategy.
• Ensure robust MI, performance tracking, and reporting frameworks.

Qualifications & Experience:

• Proven experience working with IFAs, Networks, or intermediary businesses, with strong understanding of their operating models.
• Demonstrated success in developing and growing strategic partnerships within wealth or asset management.
• Strong track record of delivering commercial outcomes through relationship‑led strategies.
• Exceptional stakeholder engagement skills, with the ability to influence senior executives.
• Strategic thinker with strong commercial acumen and the ability to translate priorities into actionable plans.
• Experience in business planning, performance management, and resource allocation.
• Excellent communication and presentation skills.
• Proven ability to deliver operational excellence with strong governance and reporting.

Knowledge & Skills:

• Strategic partnership thinking and commercial acumen
• Strong leadership and people development capability
• Excellent stakeholder engagement and influencing skills
• Deep understanding of intermediary distribution and client needs
• Strong analytical capability, including MI and performance tracking
• Ability to drive collaboration across functions
• Commitment to continuous improvement and operational effectiveness

About Us:

Raymond James is a wealth management firm focused on providing trusted advice and tailored, personalised investment services. We believe if we do what’s right for clients, we’ll help them achieve success while also realising our own. Our parent company, Raymond James Financial, has been doing the same in the US for over six decades. Raymond James is listed on the NYSE, is a Fortune 500 company, and is included in the S&P 500.

Raymond James is an equal opportunities employer. We treat all of our applicants the same and we have a diversity and inclusion strategy aimed at ensuring we hire the best person for the job regardless of age, gender, ethnicity, sexual orientation, disability or beliefs.