Head of Identity & Activation Product

Samba; Greater London; On-site; GBP 123,000 - 167,000; Full time

Job summary

Samba is seeking a Director Product Manager to advance identity resolution capabilities and build activation solutions. You will own strategy and roadmap across identity and activation, with a clear market POV and the ability to translate it into products customers want to buy.

This senior role requires setting direction while remaining hands-on—working with customers, engineering, and commercial teams to define priorities, ship features, and ensure privacy-first data governance across the

Qualifications

• Significant product management experience in AdTech, MarTech, or B2B data platforms.
• Deep domain expertise in identity resolution and device/identity graphs.
• Strong experience in activation and data movement with cloud-native architectures.
• Hands-on delivery: writing specs and shipping with engineering in a fast-paced environment.
• Familiarity with privacy and consent laws shaping data products.

Responsibilities

• Own the product vision and roadmap for identity resolution and activation.
• Advance identity resolution product: graph building, enrichment, cross-device linking.
• Own activation with audience activation and data delivery across destinations including DSPs.
• Translate market and competitive insights into product positioning and roadmap decisions.
• Collaborate with customers and commercial teams to convert requirements into buildable specs.
• Work closely with engineering to deliver and unblock decisions.
• Incorporate privacy and data governance across the product from the start.
• Define success metrics and use them to guide investment and iteration.

Skills

AdTech/MarTech experience

Identity resolution

Device/identity graphs

Activation and data movement

Cloud-native architectures

End-to-end product management

Customer & commercial collaboration

Hands-on delivery

Privacy and data governance

AI in product configuration

Education

Bachelor’s degree or equivalent

Job description

Samba is seeking a Director Product Manager to advance identity resolution capabilities and build activation solutions. You will own strategy and roadmap across identity and activation, with a clear market POV and the ability to translate it into products customers want to buy.

This senior role requires setting direction while remaining hands-on—working with customers, engineering, and commercial teams to define priorities, ship features, and ensure privacy-first data governance across the