Head of Growth (User Acquisition)

TechBiz Global GmbH; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in recruitment services is seeking a Head of Growth (User Acquisition) in London. The role involves managing paid media campaigns, scaling user acquisition, and building a high-performing team. Ideal candidates will have extensive experience in growth marketing and a strong analytical mindset to drive exceptional results.

Qualifications

• 8+ years in growth marketing.
• Proven success in scaling campaigns.
• Experience with compliance-sensitive traffic sources is a bonus.

Responsibilities

• Take ownership of paid media campaigns and optimize CAC and LTV.
• Monitor performance using analytical tools and build reporting frameworks.
• Collaborate with teams to create high-converting landing pages.

Skills

Analytical skills

Communication

Collaboration

Goal-oriented

Tools

Voluum

GA4

Meta

TikTok

Google Ads

Job description

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Head of Growth (User Acquisition), London

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

c24f6e28f0bb

Job Views:

11

Posted:

18.06.2025

Expiry Date:

02.08.2025

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Job Description:

At TechBiz Global, we are providing recruitment services to our TOP clients from our portfolio. We are currently seeking a Head of Growth (User Acquisition) to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities

• Campaign Ownership and Scaling: Take full ownership of paid media campaigns across direct-buy and programmatic networks (e.g., Exoclick, TrafficStars), with potential to expand scope across new channels. Build scalable acquisition funnels with aggressive growth targets — from media plan to execution and iteration. Run high-velocity testing loops to optimize CAC and LTV.
• Performance Analysis and Strategy: Monitor performance daily using tools like Voluum, GA4, and internal dashboards. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior. Build and maintain internal reporting frameworks to guide strategic shifts and tactical moves.
• Creative & Funnel Optimization: Own the creative briefing process: define hooks, formats, and angles based on performance patterns. Collaborate with content and product teams to launch and iterate on high-converting landing pages. Implement systems to reduce creative fatigue and increase testing speed. Build relationships with traffic sources and negotiate deals. Explore new acquisition opportunities and stay ahead of ecosystem changes.
• Automation, Scaling Systems & Team Building: Identify opportunities to streamline processes through automation. Create SOPs, playbooks, and pipelines for scaling campaigns. Hire and manage a team of performance marketers once ROI is proven.

Challenges You’ll Tackle

• Grow the user base from 30M to 100M within 12 months, optimizing CAC, ROAS, and LTV.
• Build a scalable creative engine: create and lead processes to brief, test, and iterate ad creatives, hiring supporting talent as needed.
• Systematize landing page production: own the process to launch, test, and scale high-converting landing pages.
• Launch new channels: identify, test, and scale new paid traffic sources beyond existing ones.
• Potentially lead go-to-market for new products, applying acquisition strategies to 0→1 launches.
• Prove performance to earn leadership: run campaigns directly, and build and lead a team once results are delivered.

Requirements include 8+ years in growth marketing, proven success in scaling campaigns, deep media buying knowledge, analytical skills, experience with Meta, TikTok, and Google Ads, creative strategy leadership, hands-on campaign management, and ability to work in fast-paced environments. Bonus points for familiarity with compliance-sensitive traffic sources.

Soft Skills

• Strong communication and collaboration skills (fluent English)
• Goal-oriented, ownership, and commitment
• Doer mindset, balancing execution with strategy
• Humble and open to feedback
• #NSFW: Comfortable with uncensored content-based products