Head of Growth - Metaverse Project

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Head of Growth for an exciting Metaverse project in London. This pivotal role involves crafting and executing growth strategies within the web3 ecosystem, aiming to expand the community of superfans. You'll lead a dynamic team, utilizing your expertise in growth marketing to identify market opportunities and drive engagement through multi-channel strategies. If you're passionate about the future of digital assets and eager to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in growth marketing, particularly in web3/blockchain.
• Demonstrated management experience, including team building and strategy.

Responsibilities

• Define and execute the strategic growth plan across products and services.
• Leverage web3 marketing strategies to grow community engagement.
• Track and optimize growth activities to ensure effectiveness.

Skills

Growth Marketing

Web3 Ecosystem

Community Building

Strategic Planning

Market Analysis

Leadership

Education

Degree in Marketing

Degree in Communications

Job description

Social network you want to login/join with:

Head of Growth - Metaverse Project, London

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Client:

Crypto Recruit

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

50ca1423e74b

Job Views:

13

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

The company is an Ethereum Layer 2 scaling solution, built to empower digital assets, NFT, and blockchain gaming. Our mission is to empower digital asset ownership for people and businesses. If you get excited by the thought of joining a highly experienced, fast-paced global team that is building the future, this role may be for you.

We are looking for a passionate and motivated Head of Growth who has a deep understanding of the web3 ecosystem. Reporting to the Chief Marketing Officer, you will be responsible for creating and executing growth strategies. You should be able to identify market opportunities, create structured and highly effective strategies, and execute campaigns to grow our community of superfans. The role is both strategic and hands-on – you should be prepared to lead by example and work with the team on the day-to-day execution.

Responsibilities

• Define, build, and execute the strategic growth plan and drive a multi-channel, multi-market growth strategy to deliver on the company's mission across products and services
• Leverage web3 marketing outreach strategies and growth marketing best practices to grow our community and base of superfans
• Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional partners in marketing, business development, product, and engineering
• Track, analyze, and optimize growth activities
• Organize sponsorships and paid partnerships
• Build an extensive network of partners and KOLs across all relevant channels
• Work cross-functionally to create engaging content to be shared across our organic and paid channels
• Coordinate press opportunities and appearances including podcasts, keynotes, articles, etc.
• Provide strategic counsel to the Marketing leadership team on emerging market opportunities, customer trends, product innovation, and contribute to decision-making
• Manage and mentor the team to scale up successful growth activities

Requirements

• You have 3+ years of experience in a similar growth marketing role
• Degree in Marketing, Communications, or another relevant area
• Successful track record in building, growing, and managing projects in the web3.0/blockchain/NFT space
• Demonstrated management experience including leadership, team building, strategy, analysis, and execution
• Deep understanding of how to build models, measure outcomes, and understand the impact of your work
• Be a proven innovator, relentlessly seeking ways to add value through our processes, partnerships, and services
• Structured, autonomous, and self-motivated, with the ability to thrive in fast-paced and distributed work environments
• You’re intrinsically interested in web3 and motivated to stay at the bleeding edge of technological and market developments

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