Head of Growth Marketing

Propel; West Midlands Combined Authority; Hybrid; GBP 90,000 - 110,000; Full time

Job summary

An innovative company is seeking a Head of Growth Marketing to spearhead customer acquisition through digital channels. This role offers the opportunity to build a growth engine from the ground up, leading a high-performing team while collaborating with various departments. With a focus on performance and analytics, you will drive measurable impact and revenue growth in a dynamic environment that values creativity and experimentation. If you have a strong background in digital marketing and a passion for strategic growth, this is the perfect opportunity to make a significant contribution.

Qualifications

• 10+ years in digital or growth marketing, ideally in a regulated industry.
• Deep experience in paid performance channels and SEO.

Responsibilities

• Lead customer acquisition across all digital channels.
• Optimize performance from awareness to conversion.

Skills

Digital Marketing

Growth Marketing

Paid Media (Google Ads, Meta, LinkedIn)

SEO

Analytics (GA4, Looker, Tableau)

Cross-functional Collaboration

Tools

Google Analytics 4

Looker

Tableau

Job description

Head of Growth Marketing | £90–£110k + Bonus | Hybrid (1 day/week in office or 2 day fortnightly)

We’re working with a mission-led, high-trust consumer brand that’s entering a bold new phase of transformation. With a loyal customer base and a strong heritage, they’re now investing heavily in data, digital, and scalable growth strategies.

The business is shifting away from traditional, manual routes to market and moving toward a more strategic, performance-driven model. Under new leadership, they’re focused on building a high-performing marketing function that delivers measurable impact.

They’re now hiring a Head of Growth Marketing to take full ownership of customer acquisition across all digital channels.

Why this role stands out:

• True influence: This isn’t just about execution—you’ll help build the growth engine from the ground up, with visibility at the highest levels of the business.
• Performance-first: You’ll take full ownership of lead generation across paid media, SEO, partnerships, and affiliates—tracking CAC, CPL, and ROI every step of the way.
• Team leadership: Lead a high-performing team of seven channel specialists and an SEO Manager, with responsibility across multiple audience segments.
• Agency management: Oversee key external partners, particularly media buying agencies, to ensure best-in-class campaign delivery.
• Full-funnel ownership: Optimise performance across the entire customer journey, from awareness through to conversion—improving each stage of the funnel.
• Analytics and experimentation: Use data to refine performance and build a strong test-and-learn culture across the team.

What they’re looking for:

• 10+ years in digital or growth marketing—ideally within a regulated or high-trust industry (e.g., SaaS, EdTech, utilities, health, financial services or consumer services)
• Deep experience across paid performance channels (Google Ads, Meta, LinkedIn, SEO)
• Strong analytical mindset—comfortable using GA4, Looker, Tableau, etc., to drive decisions
• Experience collaborating cross-functionally with sales, product, and commercial teams
• Proven track record of delivering pipeline and revenue growth through digital marketing

This role reports into a forward-thinking VP of Marketing who is building a function focused on empowerment, creativity, and impact. You’ll be part of a growing, low-ego team that values experimentation, accountability, and doing great work.