Head of Growth Marketing

Wikifarmer; United Kingdom; Remote; GBP 78,000 - 92,000; Full time

Job summary

A leading agriculture platform in the UK seeks a Head of Growth Marketing to lead brand building and customer acquisition strategies. The ideal candidate will have extensive digital marketing experience, proven leadership skills, and a track record of driving growth in start-up environments. The role offers a competitive salary and benefits including private medical insurance and professional development opportunities.

Benefits

Private medical insurance

24 days annual holiday

Unlimited access to learning resources

Qualifications

• Demonstrated success in building and scaling a platform in a startup environment.
• Extensive digital marketing experience across marketplaces, SaaS, or tech.
• Proficient in English, with additional languages valued.

Responsibilities

• Build and execute marketing strategies for rapid growth.
• Lead online and offline campaigns to drive engagement.
• Oversee comprehensive content strategy.
• Accelerate digital channel performance and lead generation.

Skills

Digital marketing expertise

Leadership and mentoring

Growth hacking strategies

Customer engagement

CRM strategy

Tools

HubSpot

Job description

Head of Growth Marketing

If you love building from ground up and growth marketing is your jam, come and join us on our mission to transform agriculture

Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and offering them access to the open market to sell their products at fair prices.

In a nutshell

As a senior leader at Wikifarmer, you will be at the forefront of brand building and customer acquisition, shaping the way we attract, engage, and retain our audience across the marketplace, pricing insights, library, and academy. This role is not limited to traditional marketing - it is about harnessing growth hacking strategies to find innovative, data-driven, and scalable ways to drive exponential growth.

Your influence will extend into product, sales, and beyond, ensuring every touchpoint of our growth strategy is aligned, optimised, and impactful. You will inspire and lead cross-functional teams, fostering collaboration while launching bold initiatives that accelerate brand visibility and customer conversion. By combining creativity with experimentation, you will turn growth hacking into a competitive edge - fueling Wikifarmer’s mission, strengthening our brand, and setting the course for our future success.

Day-to-day responsibilities:

• Build and execute marketing strategies that spark rapid customer growth and elevate Wikifarmer’s brand visibility.
• Lead compelling campaigns - online and offline - to drive engagement and measurable results.
• Oversee all content strategy, making Wikifarmer the go-to authority with high-impact, repeatable formats.
• Engineer delightful, memorable journeys at every customer touchpoint.
• Accelerate digital channel performance - SEO, SEM, social, and more - for qualified leads and sales.
• Generate a steady pipeline of top-quality leads, optimising cost per MQL.
• Drive non-marketplace revenue and expand reach for Wikifarmer’s library, academy, and insights products.
• Launch new content ideas and grow Wikifarmer’s library impact with authoritative, audience-winning concepts.
• Promote and curate high-quality user-generated content to strengthen brand presence and community engagement.
• Uncover and scale bold growth hacks across all Wikifarmer business lines (marketplace, insights, library, academy).
• Inspire teams in both marketing and the library, nurturing high performance and collaboration.
• Direct budget and resource decisions to maximise ROI across every marketing initiative.

Experience and Requirements needed to be successful in this role:

• Demonstrated success in building and scaling a platform from scratch within a startup environment, either as a founder or as a marketing leader with significant ownership.
• Extensive digital marketing expertise, with hands-on experience across all major acquisition channels in marketplaces, SaaS, or tech settings.
• Proven track record of leading, mentoring, and growing high-performing teams.
• Deep experience in CRM strategy and execution, ideally in high-growth or product-led contexts.
• Fluent English is required; proficiency in an additional language is highly valued with Spanish preferred.
• UK or EU based

Nice to have experience:

• Industry expertise within food, agriculture, or related verticals.
• Proven success managing both online and offline marketing channels.
• Advanced proficiency with HubSpot.
• Experience implementing AI-driven marketing automations and tools.

What we can offer:

• Salary is dependent on location and experience: For the UK from £85k per year + 10% performance based bonus, which is adjusted accordingly for other locations.
• Private medical insurance for you and your family.
• 24 days annual holiday + flexible public and national holidays.
• Unlimited access to Coursera for L&D.

Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.