Head of Growth Marketing

Got The T-Shirt; Stroud; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the fintech space is seeking a Head of Growth Marketing to drive its marketing strategy and brand presence. This senior role requires leadership of a high-performing team and a deep understanding of regulated environments. Join an exciting scale-up and make your mark in a transformative industry.

Benefits

25 days annual leave + bank holidays

EMI share option scheme

Flexible working & core hours

Birthday day off

Enhanced family-friendly leave

Salary sacrifice pension scheme

Employee Assistance Programme (EAP)

Access to mental health & wellbeing resources

Paid quarterly team dinners and events

Online training and e-learning access

Qualifications

• Proven experience in a senior marketing role, ideally in fintech.
• Deep understanding of FCA, GDPR, and Consumer Duty.
• Ability to thrive in a fast-paced, scale-up environment.

Responsibilities

• Define and deliver the company's marketing strategy.
• Lead and support the team to deliver compelling content.
• Ensure compliance with FCA and related regulations.

Skills

Leadership

Digital Marketing

Analytical Skills

Communication

Education

Degree in marketing or related field

Tools

Digital Marketing Tools

Analytics Platforms

CRM Systems

Job description

Job Title: Head of Growth Marketing

Location: London / Stroud (Hybrid), occasional US travel

Reports To: CEO / COO

Direct Reports: CRM Manager, Social Media Marketing Manager, Newsletter Editor, Freelance Videographer

Salary: £70k to £100k, dependent on experience

About The Company

Our client are on a mission to liberate everyone from the limitations of today’s financial system. Founded in 2015, they empower their clients to buy, save, send, and spend allocated gold – with the convenience of a Mastercard. As inflation rises and markets fluctuate, gold remains a trusted store of value.

This is a hugely exciting time to join this business as their first-ever Head of Growth Marketing, leading the team into a new era of brand expansion and commercial performance.

Role Summary

This is a senior, strategic role for an experienced marketing leader with a deep understanding of regulated environments and performance-driven marketing. You will lead the development and execution of our client’s full-funnel marketing strategy, ensuring compliance with FCA regulations while driving brand awareness, customer acquisition, engagement, and revenue.

You’ll lead a high-performing team across CRM, content, digital, and videography—using data, creativity, and innovation to accelerate growth and market presence.

Key Responsibilities

Strategy & Performance Marketing

• Define and deliver Glint’s marketing strategy in line with company goals
• Design segmented campaigns across paid media, organic, content, and CRM
• Lead data-driven decision-making to optimise ROI and user engagement
• Analyse trends and competitor activity to refine growth strategies
• Report performance to executive leadership using clear metrics and insights
  
  

Brand & Positioning

• Own and evolve the Glint brand to align with its purpose and audience
• Ensure all brand messaging is consistent across channels and touchpoints
• Manage agency and partner relationships to deliver impactful campaigns
• Drive brand awareness and improve NPS through consistent brand execution
  
  

Channel & Content Leadership

• Oversee digital marketing (social, paid, SEO, email, partnerships)
• Lead and support the team to deliver compelling multimedia content (inc. video)
• Manage newsletter content and distribution strategies
• Lead CRM campaigns and automation to drive retention and upsell
  
  

Cross-functional Collaboration

• Work closely with Compliance to meet FCA, GDPR, and Consumer Duty obligations
• Collaborate with Product, Operations, and Business Development to align messaging
• Influence commercial decisions with marketing data and customer insights
  
  

Team Leadership & Development

• Build a high-performing, collaborative team culture
• Set objectives and development plans for direct reports
• Provide mentorship, feedback, and upskilling across the team
• Manage freelance and agency partners effectively, on time and budget
  
  

️ Compliance & Regulatory Oversight

• Ensure all marketing materials comply with FCA, TCF, GDPR, and Consumer Duty
• Maintain marketing procedures to uphold regulatory standards
• Work with Compliance team to audit content and stay aligned with industry rules
• Ensure monthly training is completed and compliance feedback is implemented
• Champion “Good Outcomes for Customers” by using NPS data to guide messaging
  
  

Skills & Requirements

• Degree in marketing or related field (or equivalent experience)
• Proven experience in a senior marketing role (ideally in fintech or regulated space)
• Deep understanding of FCA, GDPR, Consumer Duty, and financial promotions
• Strong leadership skills with experience managing teams and budgets
• Confident with digital marketing tools, analytics platforms, and CRM systems
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, scale-up environment
  
  

Perks & Benefits

• 25 days annual leave + bank holidays
• EMI share option scheme
• Flexible working & core hours
• Birthday day off
• Enhanced family-friendly leave
• Salary sacrifice pension scheme
• Employee Assistance Programme (EAP)
• Access to mental health & wellbeing resources
• Paid quarterly team dinners and events
• Team competitions, rewards, and prizes
• Online training and e-learning access
  
  

Ready to make your mark in this exciting scale-up?

Apply now and join an exciting global business leading the way in their field.