Head of Growth Marketing

DFL; Salford; On-site; GBP 45,000 - 65,000; Full time

Job summary

A digital media leadership role at a prestigious company focused on optimizing audience engagement through innovative strategies. The position involves overseeing extensive media campaigns, analyzing customer segments, and leading a team through transformative changes in the digital landscape. Join a rapidly growing team and significantly impact business outcomes through data-driven decisions.

Qualifications

• Extensive knowledge of product acquisition and retention strategies.
• Experience setting up and running digital media campaigns.
• Strong collaboration with marketing teams to meet KPIs.

Responsibilities

• Lead digital media planning and optimization.
• Oversee performance and retention strategy.
• Drive audience growth through effective digital channels.

Skills

Product acquisition strategies

Audience segmentation

Campaign management

Collaboration

Digital measurement tools

Tools

Google Analytics

Adobe Analytics

Job description

JOB DETAILS

PURPOSE OF THE ROLE

This role will lead the planning, measurement and optimization strategy for its owned digital media.This includes display promotions in BBC News, Sport and Weather homepages and articles, video pre-rolls on BBC News/Sport sites and within iPlayer and trailers within the iPlayer product experience.

WHY JOIN THE TEAM

This area of the business has experienced rapid growth in recent years and is now worth over £260 million in media value annually; it is an exciting time to join and make a real difference at the BBC.

YOUR KEY RESPONSIBILITIES AND IMPACT:

As a leader, this role holds strategic accountability for driving audience growth through the effective use of owned digital media channels.

A key focus is on overseeing the performance and retention strategy across audience segments and cohorts, ensuring that proxy metrics are aligned with broader organisational goals—particularly the growth of weekly active accounts.

This role plays a critical part in delivering change and innovation into the team’s business-as-usual process.

The remit includes oversight of key promotional touchpoints such as:

• Display placements across BBC News, Sport, and Weather homepages and articles
• Video pre-rolls on BBC News and Sport websites, as well as within iPlayer
• Trailers embedded within the iPlayer product experience

These channels are leveraged to promote BBC’s portfolio of products and services—including iPlayer, Sounds, Sport, News, Weather, Children’s, and Bitesize—with the goal of deepening audience engagement and driving consumption.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Demonstrate extensive knowledge of product acquisition and retention strategies, with experience developing an ‘always on’ media strategy that optimise media in realtime to drive business outcomes.
• Experience setting up and running campaigns on digital media channels (e.g., paid social, email, push notifications, display, audio, and/or video inventory).
• Experience targeting audience segmentations using CRM/CDP (Customer Data Platform) tools and activating these segments in various digital channels.
• Strong experience collaborating and supporting Marketing & Media teams through innovative ways to use media, and delivering these campaigns to appropriate KPIs set.
• Experience leading teams through periods of change, which will embed new changes while maintaining or exceeding performance targets.

DESIRED BUT NOT REQUIRED:

• Experience managing people, setting clear objectives, providing regular feedback, and fostering creativity in an inclusive culture.
• Understand data analysis and able to use CRM systems to build and iterate audience targeting capabilities, optimising live campaigns and customer journeys.
• Demonstrate exceptional interpersonal, negotiation, and influencing skills, with experience collaborating across organisational boundaries.
• Demonstrate proficiency in digital measurement tools (e.g., Google Analytics, Piano, Adobe) and experienced in using insights to inform and test hypotheses.
• Experience managing editorial compliance and out of hours crisis management.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.