Head of Growth Marketing

Invoker Labs; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A digital asset platform in London is seeking a motivated Performance Marketing Specialist to plan and manage paid advertising campaigns across digital channels. The ideal candidate has 2-3 years of performance marketing experience, strong analytics skills, and a passion for crypto. This role offers competitive compensation, unlimited vacation, and equity opportunities.

Benefits

Competitive salary and equity

Unlimited vacation policy

Crypto bonuses

Performance-based bonuses

Apple equipment

Awesome office locations

Qualifications

• 2-3 years of experience in performance marketing.
• Strong understanding of SEM, paid social, and display advertising.
• Proven ability to manage and optimize paid advertising campaigns.

Responsibilities

• Lead scaling of performance marketing efforts.
• Manage campaign budgets and optimize spend for maximum ROI.
• Conduct thorough keyword research.

Skills

Performance marketing experience

Digital marketing channels understanding

Campaign management and optimization

Analytics skills

Business mindset focused on ROAS and CAC

Passion for crypto

Tools

Google Analytics

Appsflyer

Job description

Performance Marketing Specialist

Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.

We are seeking a motivated and analytical Performance Marketing Specialist to join Blockchain.com’s Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

WHAT YOU WILL DO

• Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead
• Manage campaign budgets effectively and optimize spend for maximum ROI
• Work with our Marketing Analysts to conduct thorough keyword research
• Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team
• Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization
• A/B test different ad variations and landing pages to optimize campaign performance
• Generate reports to track campaign progress and communicate results

WHAT YOU WILL NEED

• 2-3 years of experience in performance marketing, either agency or client-side
• Strong understanding of digital marketing channels (SEM, paid social, display advertising etc)
• Proven ability to manage and optimize paid advertising campaigns
• Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)
• A business mindset, you’re focused on ROAS and CAC
• Passion for crypto (preferred)

COMPENSATION & PERKS

• Competitive full-time salary based on experience and meaningful equity in an industry-leading company
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
• Unlimited vacation policy; work hard and take time when you need it
• Crypto bonuses
• Performance-based bonuses paid in cash
• Apple equipment provided by the company
• Awesome office locations and hybrid working options

APPLICATION

• Favorite GIF.
• LinkedIn profile.
• Link to Github, StackOverflow, personal website and/or blog (if applicable).

When you apply to a job on this site, the personal data contained in your application will be collected by one or more of the following subsidiaries of Blockchain Luxembourg S.A (each, a “Controller”):

• Blockchain Access UK Ltd.
• Blockchain (GB) Limited
• Blockchain (US), Inc.
• Blockchain (LT), UAB

You may contact our Data Protection Officer by email at [e-mail]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.