Head of Growth Marketing

Blockchain.com; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading digital asset platform in London is seeking an analytical and motivated Performance Marketing Manager. The successful candidate will lead paid advertising campaigns, optimize budgets, and analyze performance data to drive marketing goals. This role is ideal for someone with 5+ years in performance marketing and a passion for the cryptocurrency space.

Benefits

Unlimited vacation policy

Crypto bonuses

Performance-based bonuses

Apple equipment provided

Awesome office locations

Work from Anywhere Policy

Qualifications

• At least 5 years of experience in performance marketing.
• Strong understanding of digital marketing channels.
• Proven ability to manage paid advertising campaigns.

Responsibilities

• Take performance marketing efforts from 1 to 100.
• Manage campaign budgets effectively for maximum ROI.
• Work with analysts to conduct thorough keyword research.
• Create compelling ad copy and assets.
• Analyze campaign performance to identify trends.
• A/B test different ad variations and landing pages.
• Generate reports to track campaign progress.

Skills

Performance marketing

Digital marketing channels

Analytics skills

Copywriting

A/B testing

Tools

Google Analytics

Marketing analytics tools

Appsflyer

Job description

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Head of Growth Marketing

Blockchain is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible, and fair financial future, one piece of software at a time.

We are seeking a motivated and analytical Performance Marketing Manager to join Blockchain's Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

WHAT YOU WILL DO

• Take Blockchain's performance marketing efforts from 1 to 100. We've set up an MMP and started testing channels, but scaling the campaigns is for you to lead.
• Manage campaign budgets effectively and optimize spend for maximum ROI.
• Work with our Marketing Analysts to conduct thorough keyword research.
• Create compelling ad copy and assets, working with our in-house Design Team and external partners.
• Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization.
• A/B test different ad variations and landing pages to optimize campaign performance.
• Generate reports to track campaign progress and communicate results.

WHAT YOU WILL NEED

• At least 5 years of experience in performance marketing, either agency or client-side.
• Strong understanding of digital marketing channels (SEM, paid social, display advertising, etc.).
• Proven ability to manage and optimize paid advertising campaigns.
• Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer).
• A business mindset, focused on ROAS and CAC.
• Passion for crypto (preferred).

The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.

• Unlimited vacation policy; work hard and take time when needed.
• Crypto bonuses.
• Performance-based bonuses paid in cash.
• Apple equipment provided by the company.
• Awesome office locations and hybrid working options.
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.

APPLICATION

• Favorite GIF.
• LinkedIn profile.
• Link to Github, StackOverflow, personal website, and/or blog (if applicable).

When you apply to a job on this site, the personal data contained in your application will be collected by one or more of the following subsidiaries of Blockchain Luxembourg (each, a "Controller"):

• Blockchain Access UK Ltd.
• Blockchain (GB) Limited
• Blockchain (US), Inc.
• Blockchain (LT), UAB

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at dpo@blockchain. Your personal data will be processed for recruitment-related activities, including interviews, tests, and evaluations. Your data will be shared with Greenhouse Software, Inc., a cloud services provider in the U.S., to assist in managing the recruitment process. Data transfer complies with GDPR via standard contractual clauses. Your data will be retained as long as necessary for evaluation purposes. You have rights under GDPR to access, rectify, erase, or restrict processing of your data, and to lodge a complaint with an EU supervisory authority.