Head of Growth - Global Crypto-Fiat Banking Platform

Crypto Recruit; London; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading global crypto-fiat banking platform seeks a Head of Growth to spearhead acquisition strategies. This role combines growth architecture with hands-on execution, focusing on driving significant business expansion from a current volume of $150M/month to a target of $1B/month. Ideal candidates will have extensive B2B expertise in fintech or cryptocurrency, demonstrating success in scaling growth rapidly through innovative marketing techniques and strategic partnerships.

Qualifications

• Extensive experience in growth and demand generation in B2B settings.
• Track record of scaling client bases, particularly in fintech or crypto.
• Hands-on capability in performance marketing and multi-channel acquisition.

Responsibilities

• Design and execute a 6–12 month growth roadmap.
• Test and scale various acquisition channels.
• Deliver qualified pipeline to drive revenue outcomes.

Skills

Demand Generation

Growth PM

B2B Marketing Lead

Performance Marketing

Outbound Sales

Strategic Building

Advanced Funnel Thinking

Fluent English

Tools

Google Ads

LinkedIn Ads

HubSpot

Pipedrive

Zapier

Excel

GA4

Amplitude

Mixpanel

Job description

Head of Growth - Global Crypto-Fiat Banking Platform

Objective:

The Company is hiring a hands-on Growth leader to build the entire acquisition engine from scratch — from early hypotheses to scaled channels, analytics to compounding loops.

This is not a traditional marketing role.

This is growth architecture: acquisition, product, sales, and data tied into one machine — driving the business from $150M/month volume to 100+ new clients/day.

Context:

A global crypto-fiat banking platform for modern businesses.

Product: Multicurrency business accounts (SEPA, SWIFT, ACH, Fedwire), crypto-fiat exchange, corporate cards, invoicing, API banking.

Clients: Importers, exporters, B2B firms, high-volume e-commerce, crypto traders, and funds.

Model: Paid onboarding + subscription + transaction fees.

Current Volume: $150M+/month

Target: $1B+/month

Your Mission:

• Design and execute The Company's 6–12 month growth roadmap.
• Test and scale acquisition channels: paid, SEO, cold outbound, email, partnerships.
• Build full-funnel analytics: CPL, CAC, LTV, churn, activation, TTV, NRR.
• Launch new growth infrastructure: stack, CRM, content ops, automation, SEO engine.
• Deliver qualified pipeline to Sales → drive it through the funnel → optimize for revenue outcomes.
• Manage contractors, freelancers, agencies; later, build and lead a growth team (performance, content, automation).
• Partner with Sales, Product, and Design to synchronize growth → activation → revenue.

Must-Have Experience:

• Hands-on Growth / Demand Gen / Growth PM / B2B Marketing Lead in fintech, crypto, SaaS, or neobank.
• Track record at companies like Mercury, Brex, Wise (B2B), Ramp, Payoneer, Deel, Stripe (B2B), Jeeves, Rapyd.
• Scaled growth from early stage (e.g., 100 → 5,000+ clients).
• Personally launched and iterated on channels: performance marketing, outbound, partnerships, organic acquisition.
• Built and optimized growth stacks: budgets, agencies, freelancers, internal hires.
• Deep product intuition — understands that real growth ties directly into product usage and monetization.

Hard Skills:

• Master of growth frameworks, rapid experimentation, and funnel design.
• Tools: Google Ads, LinkedIn Ads, cold outreach tools, GA4, Amplitude/Mixpanel, HubSpot/Pipedrive, Zapier/Make.
• Advanced funnel thinking: attribution models, BI dashboards, Excel/Sheets.
• Fast prototyping of campaigns and hypotheses.
• Fluent English (all client-facing and internal communications are in English).

Soft Skills:

• High initiative and relentless execution speed.
• Deep intuition for channels → demand → economics loops.
• Strategic builder who can also run campaigns hands-on.
• Operates cross-functionally: tight alignment with Product, Sales, Compliance, and Marketing.
• Systems and growth loops thinker with ruthless focus on ROI and compounding velocity.

Definitely Not a Fit If:

• You’re a pure B2C or brand marketer without hardcore B2B acquisition experience.
• You only know "content marketing" but not performance, outbound, or multi-channel acquisition.
• You’ve only led strategy and analysis — we need doers and testers.
• You lack experience with complex, regulated B2B funnels and multi-stage onboarding cycles.

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