Head of Growth (D2C & Ecom) - Men care brand

Up World; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Up World is seeking a dynamic Head of Growth to lead their Direct-to-Consumer strategy, focusing on eCommerce expansion through platforms like TikTok and Amazon. This role entails managing marketing agencies, executing paid media campaigns, and developing CRM strategies to enhance retention and customer value. Join an innovative company on a journey to become a DTC leader with a collaborative work environment and opportunities for significant impact.

Benefits

35 days annual leave including bank holidays

Flexible working hours

Private medical care

Mentoring/counseling provided

Qualifications

• Strong commercial acumen and proven DTC growth record.
• Experience with agency collaboration.
• Skilled in utilizing CRM tools for customer engagement.

Responsibilities

• Manage and coordinate existing marketing agencies for DTC strategy.
• Execute and optimize paid media campaigns across platforms.
• Develop CRM strategies to maximize customer retention.
• Lead advertising and promotional strategies on Amazon.
• Cultivate partnerships for influencer marketing.

Skills

Commercial Acumen

Agency Collaboration

CRM Tools

Tools

Shopify

GA4

Klaviyo

Meta Ads

Amazon Sales

Job description

Our client is an innovative company, committed to significantly increasing Direct-to-Consumer (DTC) sales with a focus on ecommerce, TikTok, and Amazon platforms. They are on a mission to become a DTC leader and are poised for rapid expansion.

We are in search of a dynamic Head of Growth to spearhead our DTC strategy. You will play a crucial role in managing and coordinating our existing marketing agencies and be responsible for shaping the future growth roadmap as our presence in the market expands. This position reports directly to the CMO and involves collaboration with leadership in branding, sales, and product development.

What you'll do...

• Paid Media & Digital Advertising: Execute and optimize campaigns across platforms like Meta Ads and Google Ads to enhance customer acquisition and sales growth. Collaborate to refine attribution modeling.
• CRM & Retention Marketing: Develop CRM strategies via Klaviyo, aiming to maximize retention, repeat purchases, and customer lifetime value through lifecycle marketing.
• Amazon Sales & Marketplace Growth: Lead advertising and promotional strategies on Amazon, optimizing storefront and listings, and expanding our market both locally and internationally on platforms like Amazon and TikTok Shop.
• Affiliate & Influencer Partnerships: Cultivate partnerships to drive cost-effective acquisition and work with influencers to bolster brand growth, particularly on TikTok and Instagram.
• Function Leadership: Define the structure of the Growth Function and collaborate with creatives to produce community-focused content.

Who you are...

• You possess strong commercial acumen and a proven track record in DTC growth, particularly through agency collaboration.
• Experienced with platforms like Shopify, GA4, Klaviyo, Meta Ads, and Amazon sales.
• Skilled in managing multiple marketing agencies towards unified goals and leveraging CRM tools for customer engagement.

Salary: £60,000 to £70,000 DOE
Logistics:Access to a London office where we would like you in a minimum of 5 days a month

What else?

35 days annual leave including bank holidays

Flexible working - core working hours 10-4pm.

Private medical care

Mentoring/counselling provided

Why join them?

• Be part of an exciting journey as we scale our brand globally.
• Learn from an experienced entrepreneurial FMCG focused team.
• Opportunity to make a significant impact on the success of the business.
• Collaborative and innovative work environment.