Head of Growth

Propel London; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An exciting startup in the music technology space is seeking a Head of Growth to lead its marketing efforts as it scales. This position involves strategizing user acquisition and engagement, managing diverse marketing channels, and growing the brand's presence after a recent acquisition by a major studio. The ideal candidate will have substantial experience in a high-growth B2C environment, particularly within SaaS or subscription services, to drive effective marketing strategies across multiple channels.

Qualifications

• Experience in high-growth B2C startup.
• Must have SaaS or subscription experience.
• Track record in growth-focused roles, specifically software marketing.

Responsibilities

• Develop ambitious marketing strategy covering growth and brand activities.
• Manage marketing channels including digital, email, and socials.
• Run targeted data-driven experiments to improve customer acquisition.

Skills

Growth Strategy

Brand Awareness

Marketing Channels Management

Data-Driven Experiments

Customer Acquisition

Job description

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Job Description

Are you passionate about music? Do you love technology?

This hot startup gained quick recognition during the pandemic amongst producers, mixers, songwriters, and studios needing to collaborate remotely. It generated over £1m and attracted more than 50,000 organic users in its first year alone!

It's an exciting time to join, having recently been acquired by one of the world's most legendary recording studios, which has a 5-year plan to provide the necessary commercial and operational support to grow the business to its full potential.

The Role

As part of this plan, they are now seeking a Head of Growth to support the business through rapid scale-up and beyond. Responsibilities include GTM strategy, driving new user acquisition, and growing brand awareness.

• Develop a compelling and ambitious marketing strategy covering growth and brand lead activities
• Understand the target customer, develop the proposition, and nurture user journeys to improve conversion rates
• Manage all marketing channels including digital, email, socials, partner marketing, and content marketing strategy
• Run targeted data-driven experiments to identify the most effective channels with a clear view of CAC and double down on what works
• Own and deploy the marketing budget with a focus on ROI and engagement metrics
• Manage agencies and freelancers
• Responsible for recruiting new team members

About You

• Previous experience in a high-growth B2C startup
• Must have SaaS or subscription experience
• Experience in building a direct-to-consumer brand
• Proven experience in a growth-focused role, especially in software marketing
• Understanding of brand, storytelling, community, and PR, with experience working across these areas organically and creatively
• Experience marketing B2C subscription technologies in multiple global territories

If the above sounds like you, get in touch today!