Head of Growth

Ignite; Greater London; Hybrid; GBP 86.000 - 105.000; Vollzeit

Benefits dieser Stelle

Hybrid work in SW London

Free gym membership

Zusammenfassung

Ignite is seeking a Head of Growth to lead paid ads, email/retention and growth for a fast-scaling D2C brand. Hybrid role with in-office presence in SW London, overseeing a UK growth plan and a team of specialists.

You’ll direct multi-channel activation, optimize CAC and LTV, and build scalable systems to accelerate growth while maintaining quality and performance.

Qualifikationen

• 5+ years in Performance Marketing, ideally for a fast growth D2C brand.
• Hands-on experience scaling seven-figure monthly budgets profitably.
• Experience leading and mentoring people, and managing agencies.
• A real passion for using AI tools to make systems quicker, better and cheaper.
• Deep fluency in Meta account metrics and asset-level data.
• Real experience across TikTok, Google and email, plus a grasp of how OOH, affiliates and TikTok Shop fit in.

Aufgaben

• Scale spend profitably across Meta, TikTok, Google, email, OOH and affiliates.
• Own the full UK growth funnel from first touch to repeat purchase with TikTok Shop focus.
• Direct email and retention strategy to drive growth.
• Build and lead the team: manage 3 Creative Strategists and a UGC lead, hire 1–2 more in year 1.
• Run the pod model with in-house pods and four agency partners competing on spend and CPA.
• Set the creative standard: quality and diversity across briefs and assets.
• Build the design: briefs, production, testing and reporting workflows that scale output.
• Read the numbers: hook rate, hold rate, MER, LTV to guide investment.

Kenntnisse

Performance marketing

Budget scaling

Team leadership

AI automation

Meta metrics

TikTok & Email

Jobbeschreibung

Ignite are delighted to be partnering with one of the fastest-scaling D2C brands in the UK. The brand is already a market leader in the Health & Wellness / Nutrition space, they've seen incredible growth since they launched in 2024 (scaling from £0m - £30m already).

They're now looking to hire a Head of Growth to supercharge their next phase of growth. You're a marketer obsessed with paid ads, email/retention and growth, most likely coming from a fast growth brand or a big agency, and now ready for the next stage: channelling everything you've learnt into a team and growing something that feels like your own.

Role responsibilities:

• Scale spend profitably: Own a £1m+ monthly UK budget across Meta, TikTok, Google, email, OOH and affiliates
• Own the full funnel: Set the UK growth plan, from first touch to repeat purchase, with a strategic eye on TikTok Shop
• Direct email and retention: Set the strategy for automated email engine and make retention drive as much growth as acquisition
• Build and lead the team: Manage 3 Creative Strategists and a UGC lead, and hire one to two more in year 1
• Run the pod model: Keep our in-house pods and four agency partners competing on spend, NCPA and cost per asset
• Set the creative standard: Quality × diversity = scale, held across every brief, concept and asset
• Build the systems: Design the briefing, production, testing and reporting workflows that scale output without losing quality
• Read the numbers: Use hook rate, hold rate, NCPA, MER, LTV and concept decay to know why something won and where to invest next

What skills do you need to have to be considered?

• 5+ years in Performance Marketing, ideally for a fast growth D2C brand
• Hands-on experience scaling seven-figure monthly budgets profitably
• Experience leading and mentoring people, and managing agencies
• A real passion for using AI tools to make systems quicker, better and cheaper (super important!)
• Deep fluency in Meta account metrics and asset-level data
• Real experience across TikTok, Google and email, plus a grasp of how OOH, affiliates and TikTok Shop fit in

In return for everything you can bring, the business can offer you:

• Competitive basic salary up to £95k (potentially flexible)
• Hybrid working (3 days a week in the office in SW London)
• Free gym membership (at a gym of your choice)

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won't be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us so you don't miss them.