Head of Group Marketing - Healthcare Technology

JR United Kingdom; Stoke-on-Trent; On-site; GBP 70,000 - 100,000; Full time

Job summary

Une entreprise leader en technologie de santé recherche un Directeur Marketing pour développer une stratégie globale axée sur le renforcement de la marque et la génération de la demande. Ce poste impliquera l'établissement d'une équipe performante et la supervision de l'exécution des campagnes marketing, tout en ciblant des marchés en pleine expansion comme le Royaume-Uni et l'Amérique du Nord.

Qualifications

• Expérience en leadership marketing dans le secteur healthtech ou medtech.
• Compétences en marketing de produits matériels et logiciels dans des secteurs réglementés.
• Capacité à établir des équipes rapidement dans des environnements en pleine croissance.

Responsibilities

• Développer et affiner la stratégie de marketing globale.
• Créer des récits produits convaincants et évaluer continuellement les besoins du marché.
• Superviser la gestion des campagnes et soutenir les équipes locales.

Skills

Leadership marketing global

Génération de la demande

Gestion de marque

Collaboration interfonctionnelle

Esprit entrepreneurial

Job description

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Head of Group Marketing - Healthcare Technology, stoke-on-trent

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Client:

Novaris Search

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

24.06.2025

Expiry Date:

08.08.2025

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Job Description:

About the Company:

We are seeking a Head of Group Marketing for a market leader in Healthcare Technology, focusing on home and domiciliary care. This innovative company enables the elderly to live independently through a combination of services, software, and hardware, sold as a subscription. With plans to expand globally into the UK, Spain, and North America, they are redefining healthcare with automated solutions and remote patient visits.

Key Responsibilities:

• Strategic Leadership: Develop and refine the global marketing strategy, focusing on brand-building and demand generation.
• Product & Portfolio Marketing: Create compelling product narratives and continually assess market needs.
• Global Brand Management: Shape the global brand identity and develop targeted campaigns.
• Operational & Team Building: Establish a marketing structure and build a high-performance team.
• Go-to-Market Execution: Oversee campaign management and support local teams with distribution partners.
• Measurement & Accountability: Set KPIs, manage the marketing budget, and ensure measurable impact.

Ideal Candidate:

• Proven global marketing leadership with healthtech or medtech experience.
• Expertise in marketing hardware and software products in regulated sectors.
• Familiarity with scale-up environments and establishing teams quickly.
• Strong skills in demand generation and brand building across geographies.
• Data-driven mindset and excellent cross-functional collaboration abilities.
• Proven leadership in developing remote, multi-location teams.
• Entrepreneurial spirit and cultural adaptability with a results-oriented focus.