Head of Group Marketing - Healthcare Technology

JR United Kingdom; Leicester; On-site; GBP 70,000 - 90,000; Full time

Job summary

A market leader in Healthcare Technology is seeking a Head of Group Marketing based in Leicester. You will lead strategic initiatives, shape the brand identity, and create effective marketing strategies to enhance demand generation. This innovative company focuses on enabling the elderly to live independently through technology-driven solutions and is expanding globally into the UK and beyond.

Qualifications

• Proven global marketing leadership in healthtech or medtech.
• Experience in marketing hardware and software in regulated sectors.
• Strong skills in demand generation and brand building.

Responsibilities

• Develop and refine global marketing strategy.
• Create compelling product narratives.
• Establish a high-performance marketing team.

Skills

Marketing Leadership

Demand Generation

Brand Building

Cross-functional Collaboration

Data-driven Mindset

Job description

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Head of Group Marketing - Healthcare Technology, leicester

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Client:

Novaris Search

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

24.06.2025

Expiry Date:

08.08.2025

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Job Description:

About the Company:

We are seeking a Head of Group Marketing for a market leader in Healthcare Technology, focusing on home and domiciliary care. This innovative company enables the elderly to live independently through a combination of services, software, and hardware, sold as a subscription. With plans to expand globally into the UK, Spain, and North America, they are redefining healthcare with automated solutions and remote patient visits.

Key Responsibilities:

• Strategic Leadership: Develop and refine the global marketing strategy, focusing on brand-building and demand generation.
• Product & Portfolio Marketing: Create compelling product narratives and continually assess market needs.
• Global Brand Management: Shape the global brand identity and develop targeted campaigns.
• Operational & Team Building: Establish a marketing structure and build a high-performance team.
• Go-to-Market Execution: Oversee campaign management and support local teams with distribution partners.
• Measurement & Accountability: Set KPIs, manage the marketing budget, and ensure measurable impact.

Ideal Candidate:

• Proven global marketing leadership with healthtech or medtech experience.
• Expertise in marketing hardware and software products in regulated sectors.
• Familiarity with scale-up environments and establishing teams quickly.
• Strong skills in demand generation and brand building across geographies.
• Data-driven mindset and excellent cross-functional collaboration abilities.
• Proven leadership in developing remote, multi-location teams.
• Entrepreneurial spirit and cultural adaptability with a results-oriented focus.