Head of Group Marketing - Healthcare Technology

JR United Kingdom; Bournemouth; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in Healthcare Technology is looking for a Head of Group Marketing to drive their marketing strategy and brand management. The successful candidate will have a proven track record in global marketing within healthtech, skilled in both hardware and software marketing. With a focus on creating impactful campaigns, you will build a high-performance team and shape the global brand identity as the company expands into new territories.

Qualifications

• Proven global marketing leadership with healthtech or medtech experience.
• Expertise in marketing hardware and software products in regulated sectors.
• Strong skills in demand generation and brand building across geographies.

Responsibilities

• Develop and refine the global marketing strategy focused on brand-building and demand generation.
• Shape the global brand identity and develop targeted campaigns.
• Establish a marketing structure and build a high-performance team.

Skills

Leadership

Brand Building

Demand Generation

Cross-functional Collaboration

Data-driven Mindset

Job description

Head of Group Marketing - Healthcare Technology, bournemouth

Client:

Novaris Search

Location:

bournemouth, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

24.06.2025

Expiry Date:

08.08.2025

Job Description:

About the Company:

We are seeking a Head of Group Marketing for a market leader in Healthcare Technology, focusing on home and domiciliary care. This innovative company enables the elderly to live independently through a combination of services, software, and hardware, sold as a subscription. With plans to expand globally into the UK, Spain, and North America, they are redefining healthcare with automated solutions and remote patient visits.

Key Responsibilities:

• Strategic Leadership: Develop and refine the global marketing strategy, focusing on brand-building and demand generation.
• Product & Portfolio Marketing: Create compelling product narratives and continually assess market needs.
• Global Brand Management: Shape the global brand identity and develop targeted campaigns.
• Operational & Team Building: Establish a marketing structure and build a high-performance team.
• Go-to-Market Execution: Oversee campaign management and support local teams with distribution partners.
• Measurement & Accountability: Set KPIs, manage the marketing budget, and ensure measurable impact.

Ideal Candidate:

• Proven global marketing leadership with healthtech or medtech experience.
• Expertise in marketing hardware and software products in regulated sectors.
• Familiarity with scale-up environments and establishing teams quickly.
• Strong skills in demand generation and brand building across geographies.
• Data-driven mindset and excellent cross-functional collaboration abilities.
• Proven leadership in developing remote, multi-location teams.
• Entrepreneurial spirit and cultural adaptability with a results-oriented focus.