Head of Group Marketing

ACC Aviation; Reigate; On-site; GBP 60,000 - 90,000; Full time

Job summary

ACC Aviation, a leading global aviation services provider, is seeking a Head of Group Marketing to drive a comprehensive marketing strategy across B2B and B2C markets. In this senior leadership role, you'll enhance customer acquisition, boost brand presence, and ensure strong integration between marketing and sales strategies. Join a dynamic team and make a considerable impact in a fast-paced industry.

Benefits

Generous holiday allowance

Worldwide travel opportunities

Cycle to work scheme

Perkbox account

Training and personal development

Fun and exciting working environment

Qualifications

• Relevant experience in a senior marketing leadership role within aviation, transportation, or B2B/B2C services.
• Proven success in strategic marketing and brand development.
• Skilled in managing cross-functional stakeholder relationships and external agencies.

Responsibilities

• Develop and execute a unified marketing strategy.
• Lead initiatives for customer acquisition and retention.
• Manage brand positioning and PR activities.

Skills

Leadership

Data Analysis

Communication

Collaboration

Education

Bachelor's degree in Marketing

Tools

CRM platforms

HubSpot

SEO/SEM tools

Marketing automation tools

Job description

About ACC:

ACC Aviation is a global aviation services provider offering market-leading expertise and solutions across three divisions: wet leasing, aircraft charter, aircraft asset management and strategic consultancy services. These services are distributed through our international office network spanning Europe (UK), North America (FLL / NYC), Middle East and Africa (Dubai) and Asia Pacific (Kuala Lumpur).

With operations spanning multiple continents, we serve a diverse client base that includes airlines, operators, investors, corporations, governments, and individual customers. Our vision is to be the leading Aviation Services provider for customers, suppliers and employees by delivering flexible, efficient, and tailored aviation solutions with integrity and industry-leading expertise.

Role Overview:

TheHead of Group Marketing is a senior leadership role responsible for designing and executing a cohesive, data-driven global marketing strategy aligned with the group’s commercial objectives. This role focuses on driving customer acquisition and retention across B2B and B2C markets, elevating brand presence globally and within specific service lines, and ensuring seamless integration between marketing and sales strategies.

This role can be based out of any of our main office locations - Reigate, UK, Fort Lauderdale, USA or Dubai, UAE.

Key Responsibilities:

• Develop and execute a unified marketing strategy in collaboration with divisional heads, aligned with sales planning and go-to-market activities.
• Foster strong alignment between marketing and sales teams to optimize lead generation, customer journey mapping, and campaign effectiveness.
• Lead initiatives to enhance customer acquisition, engagement, and retention using digital, relationship, and lifecycle marketing methods.
• Raise both global brand awareness and the distinct market positioning of each service division (Leasing, Charter, and Consulting/Advisory).
• Manage brand positioning, PR, thought leadership, and executive visibility to drive influence and market credibility.
• Leverage data, analytics, CRM, and automation tools to drive insight-led decision-making and measurable ROI.
• Oversee campaign delivery across channels, tailoring content to specific audience needs and market segments.
• Lead, develop, and manage a high-performing global marketing team and agency partnerships.
• Maintain and optimize marketing systems and platforms to support segmentation, performance tracking, and reporting.
• Own the marketing budget and performance KPIs to ensure resources are focused on high-impact initiatives.

Requirements:

• Bachelor's degree in Marketing or equivalent qualification.
• Relevant experience in a senior marketing leadership role, ideally within aviation, transportation, or B2B/B2C services across international businesses
• Proven success in strategic marketing, brand development, and integrating marketing with sales operations.
• Demonstrated ability to balance global brand strategy with local market execution.
• Skilled in managing cross-functional stakeholder relationships and external agencies.
• Strong leadership, collaboration, and communication skills in fast-paced environments.
• Proficiency in using data and analytics to inform strategy and performance.
• Experience with CRM platforms (e.g., Sugar), HubSpot, SEO/SEM, and marketing automation tools.

What We Can Offer:

• A competitive salary commensurate with the region in which you are based
• A generous holiday allowance
• Relevant and competitive insurances schemes
• Worldwide travel opportunities
• Company benefits such as a cycle to work scheme, regular socials and our quarterly Most Valued Player award
• A Perkbox account, giving you instant 24/7 access to more than 200 discounts from some of your region's biggest brands, including supermarkets, cinemas, shops and restaurants, travel and much more
• Training, mentoring and personal development
• An excellent working environment that is fun and exciting with a strong team working ethos

As an equal opportunities employer, ACC Aviation is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of any protected characteristic.

We aspire to promote a diverse and inclusive work environment and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join ACC Aviation.

To be considered for the vacancy, applicants must have the right to work in the country they are applying to for the role in.