Head of Go To Market

Enlivio Health; Leeds; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Enlivio Health is seeking an experienced Go-To-Market leader to shape commercial strategy for its AI-enabled product suite. The role connects Product, Marketing, Sales and Revenue Operations, driving alignment and measurable commercial outcomes across Leeds/London hybrid work.

The incumbent will own GTM, segmentation, and launch planning, collaborating with senior stakeholders to accelerate growth and differentiation in a dynamic healthcare tech environment.

Qualifications

• Significant experience in Go-To-Market or related leadership roles.
• Proven experience launching and scaling technology products in a B2B environment.
• Expertise in market segmentation and product positioning.

Responsibilities

• Own and evolve Enlivio's go-to-market strategy across products and segments.
• Define market segmentation, ICPs and product positioning with Product & Marketing.
• Develop and lead launch strategies for new products and features.
• Align Product, Marketing, Digital Sales and RevOps around goals and execution plans.
• Analyse performance metrics and pipeline data to optimise go-to-market effectiveness.
• Drive competitive positioning and market differentiation across the product portfolio.
• Provide strategic recommendations and performance updates to the COO and senior leadership.

Skills

Go-To-Market Leadership

Cross-functional Leadership

Product Marketing

B2B Tech Launch

Strategic Planning

Stakeholder Management

Job description

Are you an experienced go-to-market leader with a passion for bringing innovative technology products to market?

Do you enjoy shaping commercial strategy, aligning cross-functional teams and driving growth across multiple product lines? If so, we'd love you to read on.

About the Team:

The Go-To-Market function sits within the Office of the COO and plays a critical role in connecting Product, Marketing, Sales and Revenue Operations. The team is responsible for ensuring that Enlivio's products are positioned effectively, launched successfully and supported by a clear, measurable commercial strategy.

This role will be instrumental in defining how Enlivio brings its core platform and AI-enabled product suite to market, ensuring alignment across the business and driving commercial success.

This role is hybrid working and can be based from either our Leeds or London office, with flexibility to work from home.

About the Role:

The Go-To-Market function sits within the Office of the COO and plays a critical role in connecting Product, Marketing, Sales and Revenue Operations. The team is responsible for ensuring that Enlivio's products are positioned effectively, launched successfully and supported by a clear, measurable commercial strategy.

This role will be instrumental in defining how Enlivio brings its core platform and AI-enabled product suite to market, ensuring alignment across the business and driving commercial success.

This role is hybrid working and can be based from either our Leeds or London office, with flexibility to work from home.

Key Responsibilities:

• Own and evolve Enlivio's go-to-market strategy across products and customer segments.
• Define market segmentation, ideal customer profiles and product positioning in partnership with Product and Marketing teams.
• Develop and lead launch strategies for new products, features and capabilities.
• Align Product, Marketing, Digital Sales, Segment leaders and Revenue Operations around common goals and execution plans.
• Analyse performance metrics, pipeline data and win/loss insights to optimise go-to-market effectiveness.
• Drive competitive positioning and market differentiation across the product portfolio.
• Provide strategic recommendations and performance updates to the COO and senior leadership team.

Who You Are:

You are a commercially minded and strategic leader with experience bringing complex technology products to market.

You are comfortable working across multiple business functions, building alignment between stakeholders and turning strategy into practical plans that deliver results.

You thrive in fast-paced, evolving environments and enjoy balancing customer insight, market intelligence and commercial performance to support business growth.

Key Skills, Experience & Qualifications

• Significant experience in Go-To-Market, Product Marketing, Commercial Strategy or a related leadership role.
• Proven experience launching and scaling technology products or services within a B2B environment.
• Strong expertise in market segmentation, positioning and commercial planning.
• Experience leading cross-functional initiatives across Product, Marketing and Sales organisations.
• Strong analytical capability, with experience using performance and pipeline data to inform decision-making.
• Excellent stakeholder management and influencing skills, including experience working with senior leaders.
• Experience within SaaS, healthcare technology, public sector or other regulated sectors would be highly advantageous.

Ready to Join Us?

Enlivio Health powers a more connected healthcare system. Across general practice, community care and pharmacy, we support over 10,000 healthcare organisations, connecting teams, information and workflows across the places where millions of people receive care every day.

Our smarter technology simplifies complexity, helps information move more effectively and supports better decisions, so healthcare professionals can spend less time navigating systems and more time focused on their patients.

Whether you're looking for your next challenge, an opportunity to grow your career or the chance to make a real impact, we'd love to hear from you.

Inclusion & Belonging

At Enlivio Health, we believe that diverse perspectives, experiences and backgrounds make us stronger. They help us better support our colleagues, customers and the communities we serve.

We're committed to creating an inclusive workplace where everyone feels respected, valued and able to be their authentic selves. We welcome applications from people of all backgrounds and are proud to be an equal opportunities employer.

We consider all qualified applicants regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.

We're committed to making our recruitment process accessible and inclusive for everyone. If you require any reasonable adjustments at any stage of the application or selection process, please let us know and we'll be happy to support you.