Head of Global MediaDe Beers LondonCorporate Relations

De Beers Group; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading global luxury brand is seeking a Head of Global Media to take full responsibility for planning and executing media strategies across all channels. The ideal candidate will have a proven track record in media leadership, strong analytical and communication skills, and a passion for innovation. This position is based in London and offers an opportunity to influence brand performance globally.

Qualifications

• Proven track record in leading media strategies and teams.
• Expertise in analytical skills and global media channels.
• Exceptional communication and leadership skills.

Responsibilities

• Own and drive global performance media channels planning and execution.
• Lead media strategy that serves brand objectives across all paid media channels.
• Manage a direct report responsible for all global performance media channels.

Skills

Leadership

Analytical skills

Communication

Data-driven decision making

Creativity

Job description

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Head of Global Media De Beers London - Corporate Relations, London

Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Reference:

2e46e704bdb4

Job Views:

7

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

In this role, you will own and drive all global performance media channels planning and execution, increase consumer & client awareness and traffic across omnichannels, while working to define, monitor, and report on all media ROIs and KPIs.

Key Responsibilities:

• Brand Paid Media
• Lead media strategy that serves the brand objectives, including all paid media channels, e.g., OOH, Print, Digital, etc.
• Partner with 360 project teams to provide informed counsel on media strategy and resources.
• Manage media briefing process with media agencies, including briefing notes and follow-ups.
• Manage media site visits, coordinating with journalists and site teams to ensure smooth delivery.
• Proactively identify, develop, and support delivery of new media opportunities.
• Provide input to the brand & content team regarding assets needed for media campaigns.
• Work with media agency and Insights team to track media results, learnings, and implications.
• Build relationships with key international top-tier and trade journalists on behalf of the business.

Performance Media

• Manage a direct report responsible for all global performance media channels (Digital Search, Programmatic, SEO).
• Plan global and local performance media strategies aligned with business objectives.
• Manage global performance media calendar, budget, and reporting (ROI/KPI tracking).
• Oversee all performance media briefing, planning, and implementation processes across agencies and markets globally.
• Coordinate creative content planning/sharing for all performance media channels.
• Manage third-party performance media investments/campaigns, e.g., NAP.
• Liaise with brand marketing, product marketing, and social teams for consistent brand messaging and content.
• Partner with commercial and UX teams to enhance the omnichannel experience and ecommerce business.

Social Media

• Manage a direct report responsible for social media strategy for global platforms and China-specific platforms.
• Create content strategies across Instagram, InstaLive, Stories, Facebook, LinkedIn, Pinterest, YouTube, Twitter, Google+, WeChat, Weibo, Youku, in collaboration with content and brand marketing teams and external agencies.
• Become the main point of contact and expertise for algorithm optimization across all platforms.
• Track and evaluate platform success and opportunities, and implement process improvements.

Qualifications:

• Act like an owner: Take full responsibility for media strategy and execution, ensuring alignment with business goals.
• Create clarity: Define objectives, expectations, and standards for media elements. Communicate effectively across teams.
• Empower teams: Foster collaboration, encourage innovation, and support colleagues to perform at their best.
• Succeed together: Build strong cross-functional relationships for cohesive execution.
• Challenge conventions: Seek and implement innovative solutions, be open to new ideas, and promote creativity.

Who You Are

• Proven track record in leading media strategies and teams.
• Expertise in analytical skills and global media channels.
• Exceptional communication and leadership skills.
• Proactive, accountable, detail-oriented, with commercial acumen.
• Data-driven decision making and strategic clarity.
• Ability to drive continuous improvement and innovation.
• Passionate about efficiency, client-first approach, and fostering a positive, inclusive environment.