Head of Field Marketing, EMEA

Stripe; London; Hybrid; GBP 108,000 - 163,000; Full time

Job summary

A leading company in financial infrastructure is seeking a Head of EMEA Field Marketing to drive marketing strategies and lead a high-performing team. This role involves collaboration across departments to enhance product adoption and generate leads, making a significant impact on the business. Candidates should have extensive B2B marketing experience and a passion for data-driven decision-making.

Benefits

Equity

Company bonus

Health benefits

Wellness stipends

Qualifications

• 10+ years of relevant B2B field marketing experience.
• Proven track record of defining and executing field marketing programs.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Lead the EMEA Field Marketing team and develop marketing strategies.
• Collaborate with Sales and other departments to boost awareness.
• Oversee the development of regional events strategy.

Skills

B2B marketing

Team management

Data-driven decision making

Collaboration with Sales

Event management

Lead generation

Account-based marketing

Education

Bachelor’s degree in Marketing, Business, Communications

MBA

Job description

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.

What you’ll do

We’re looking for an experienced, creative, results-oriented marketing leader to lead our EMEA Field Marketing team. The Head of EMEA Field Marketing will be instrumental in building the field marketing strategy, programs, and operations to engage users and prospects with compelling experiences and content to create and nurture sales pipeline in alignment with the EMEA Revenue & Growth strategy. This role will define and execute field marketing program activations for integrated campaigns, targeted regional campaigns aligned to sales priorities (e.g. vertical audience), mid-funnel programs to accelerate leads and pipeline, high-tough programs, and Account Based Marketing. The ideal candidate is data-driven, and has an unbridled passion for working hand-in-hand with sales teams to drive successful user outcomes. As a key member of the EMEA Marketing team, this is a great opportunity to build and have an impact on the business.

Responsibilities

• Serve as a marketing thought leader for EMEA by staying abreast of financial technology trends and sharing insights.
  
• Build, lead, and develop a high-performing team of field marketing professionals.
  
• Drive field marketing efforts across EMEA’s priority markets. Ensure strong coordination with Sales leadership and covering enterprise customer segments.
  
• Collaborate closely with Demand Generation, Product Marketing, Sales, Solutions Architecture, and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe.
  
• Guide collaboration with Sales to align account plans and develop effective account-based marketing strategies.
  
• Oversee the development of a regional events strategy, incorporating third-party and Stripe-hosted events in in-person, virtual, and hybrid formats.
  
• Oversee the development and execution of mid- and lower-funnel regional marketing programs to accelerate lead conversion, generate pipeline, and drive revenue for the enterprise segment in collaboration with the sales organization.
  
• Strengthen collaboration with Sales to enhance prospecting and lead follow-up through programmatic initiatives.
  
• Lead the tracking, measurement, and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts.
  
• Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas.
  

Who you are

We’re looking for an experienced, creative, and results-oriented field marketing leader to join our EMEA Field Marketing team. The ideal candidate is data-driven and understands the diverse needs of businesses. If you have a proven track record of driving customer outcomes and can effectively collaborate with sales leaders to translate business needs into engagement opportunities, we want to hear from you. We value leaders who inspire, support, and advocate for their teams. If you thrive in ambiguity, embrace challenges, and possess a growth mindset, let's connect!

• 10+ years of relevant B2B field marketing experience, including leading events and demand generation programs and campaigns.
  
• Team management experience, with a proven ability to lead, motivate, and develop diverse teams.
  
• Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation.
  
• Manage and optimize regional marketing budgets to maximize return on investment.
  
• Track, measure, and report on the effectiveness of field marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity.
  
• Collaborate with key cross-functional stakeholders to ensure regional messaging and programs are aligned.
  
• Familiarity with in-person event environments, and a strong understanding of how to integrate event experiences into the buyer’s journey to generate demand.
  
• Strong experience collaborating with Sales teams on joint planning and execution, ensuring disciplined lead follow-up and establishing trust as a strategic partner.
  
• Solid understanding of lead management and sales funnel dynamics.
  
• Strong analytical skills with a data-driven approach to decision-making.
  
• Excellent verbal and written communication skills, capable of synthesizing and presenting business health insights in an executive-ready format.
  
• Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making.
  
• Experience driving effective account-based marketing programs with measurable results.
  

Preferred qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred; MBA is a plus.
  
• Marketing experience in tech or SaaS organizations is highly desirable with B2B enterprise customer marketing preferred.
  

This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.

The annual salary range for this role in the primary location is £108,300 - £162,500. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.